4:5 and 1:1 feed, Story and Reels, with the caption folding at 125 characters and the CTA bar drawn directly under the image.
Drop your ad here, or paste it
Image or video. PNG, JPEG, WebP, MP4, MOV, WebM
No creative yet? AdMake AI generates the ad image at 1080 x 1350 and 1080 x 1920, and this page is where you check it before it runs. Try it free, no card.
shown before more
one label, full width, under the image
The feed unit is image, CTA bar, action row, likes, caption. The headline you type into Ads Manager never shows up in the Instagram feed, so write like the caption is all you get. It folds at about 125 characters, and almost nobody taps more on an ad.
Go 4:5 over square when you can: same feed, about 25 percent more screen. Story and Reels are full-bleed 1080 x 1920 with Instagram's buttons drawn on top of your image.
What to do: ship 4:5 for feed, put the offer in the first 125 caption characters, and check Reels with the toggle set to dark, where it actually runs.
Mock another platform
1080 x 1350 for the 4:5 feed, 1080 x 1080 for square, 1080 x 1920 for Story and Reels. Larger files are safe; the 4:5 card takes about a quarter more feed height than the square.
Story, Reels and feed UI bands on your creative at true scale.
Every aspect ratio, crop and spec for the 9:16 canvas.
Turn one creative into 4:5, 1:1 and 9:16 without cropping.
Write the caption, then watch where it folds in this frame.
AdMake AI generates ad images at 1080 x 1350 and 1080 x 1920, the canvases these frames render, so the fold and the CTA bar are part of the layout instead of a surprise after launch.
Try it freeFree credits, no card.