The Promoted Pin at 2:3 with the rounded card, Save button, title and Promoted by line, drawn at grid-column scale.
Drop your ad here, or paste it
Image or video. PNG, JPEG, WebP, MP4, MOV, WebM
No creative yet? AdMake AI generates the ad image at 1080 x 1350 and 1080 x 1920, and this page is where you check it before it runs. Try it free, no card.
shown in feed, 30 for CJK and Arabic
never shown in home or search feed
Pinterest hands you an 800 character description field and then never shows it in the home or search feed. The title fares a little better: you can write 100 characters and about 40 make it to the screen. So the whole copy budget is 40 characters and the image itself.
Format is simple: 1000 x 1500 at 2:3, and square is not accepted for a standard image ad. One nice quirk: once someone saves your Pin, the Promoted by label drops off and it circulates like a normal Pin.
What to do: spend the effort on the image and the first 40 title characters, ship 2:3 only, and put nothing important in the description.
Mock another platform
1000 x 1500 at 2:3, the only ratio a standard Pinterest image ad accepts; square is limited to carousels and collections. PNG or JPEG only, 20 MB on desktop and 32 MB in the app.
AdMake AI generates ad images at 1080 x 1350 and 1080 x 1920, the canvases these frames render, so the fold and the CTA bar are part of the layout instead of a surprise after launch.
Try it freeFree credits, no card.