Meta Ad Policy Checker: see which words get an ad rejected

Paste your ad. Risky phrases light up, each with a fix you apply in one click.

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Or load an example

Runs in your browser. Nothing is uploaded.

Meta doesn't ban topics. It bans telling readers who they are.

Meta runs

New diabetes treatment available

Meta rejects

Do you have diabetes?

Meta's own examples

FAQ

Does a clean result mean Meta will approve my ad?

No. Meta also reviews your image, landing page and targeting. A clean result removes one reason to be rejected.

Why does Meta reject ads that say "you"?

It doesn't. It rejects copy that implies something personal about the reader: health, money, age, religion, ethnicity, sexuality, criminal record. "Depression counselling" runs. "Depression getting you down?" doesn't.

Are before-and-after photos banned on Facebook and Instagram?

No. Cosmetic and weight products can show them with 18+ targeting. Weight ads must also say how long the results took.

What is the difference between prohibited and restricted?

Prohibited never runs: tobacco, vapes, weapons, payday loans. Restricted runs after setup: 18+ targeting for alcohol, authorization for gambling, dating and crypto.

How long should Facebook and Instagram ad text be?

Facebook Feed: 50-150 characters of primary text and a 27-character headline. Most other placements: 125 and 40. Instagram Reels: 44.

Is my ad copy sent anywhere?

No. The rules run in your browser. Nothing is uploaded, stored or sent to an AI model.

Meta rejected an ad this checker passed. What now?

Open Account Quality to see which policy Meta named. Then check the image text, landing page and targeting, and request a review.

Copy passes. Now make the ad.

Turn one product photo into ad images for Feed, Stories and Reels.

30 free creditsNo card~30s per ad