The promoted post with the Promoted label, handle row and rounded image card, in Light, Dim and Lights out.
Drop your ad here, or paste it
Image or video. PNG, JPEG, WebP, MP4, MOV, WebM
No creative yet? AdMake AI generates the ad image at 1080 x 1350 and 1080 x 1920, and this page is where you check it before it runs. Try it free, no card.
Your 280 characters, with a link in the post
The counter above tracks the raw field, so leave room if the post will carry a URL.
The post field says 280 characters, but a link always eats a flat 23 of them, even a short one, so a post with a URL really gives you 257. The website headline caps at 70 and gets cut around 50, and the label under the post says Promoted, not Ad.
X is also the only platform here with two dark modes: Dim, a blue-gray, and Lights out, pure black. The toggle above renders all three, so you can see the rounded card on every background it will actually sit on.
What to do: budget 257 characters when a link is in the post, keep the headline under 50, and check the creative in Lights out, where the card sits on pure black.
X accepts six ratios: 1:1 at 1080 x 1080, 4:5 at 1440 x 1800, 2:3 at 1080 x 1620, 1.91:1 at 2064 x 1080, 16:9 at 1920 x 1080 and 9:16 at 1080 x 1920, with 800 x 800 and 800 x 418 for ads with buttons. PNG and JPEG only, 5 MB max, and a GIF renders as a static frame.
AdMake AI generates ad images at 1080 x 1350 and 1080 x 1920, the canvases these frames render, so the fold and the CTA bar are part of the layout instead of a surprise after launch.
Try it freeFree credits, no card.