The grade depends on what you divided by. Compare against market lines for sessions, Meta clicks and Google ecommerce search, each dated to the month.
Divided by
Each denominator has already filtered a different amount of buying intent, so each one has its own market line. This follows what you type above.
Drag the count and watch the range the true rate could sit in close around it.
95% interval 1.54% to 3.12%. Wide enough that the grade can still move.
In the same dataset, Electronics CTR rose 21.52% while CVR fell 15.69%: clicks earned on a promise the page did not keep.
Median Meta CVR, 40,000+ brands
points of margin
Break-even, $0.63 divided by $44.02
Triple Whale Meta benchmarks, Aug 2025 to Jul 2026.
Grade a 2.4% Meta account against it and the account looks broken. Against this year's vertical medians it is above every one.
256 US accounts, $553,000 of spend, conversion-objective campaigns only. Still the number most calculators grade Facebook against.
WordStream, Feb 2017The highest Meta vertical median today, Food and Beverage. All 17 verticals across 40,000+ DTC brands sit between 1.09% and this line.
Triple Whale, Meta benchmarksIRP Commerce, Jan to Jul 2026.
Two columns per platform, same table, same date range.
No conversion rate column here. Result rate divides by impressions, so divide Purchases by Link clicks yourself. Or build it as a custom metric, the same way as hook rate.
Meta Business Help, Result rateDivide Conversions by Interactions, not Clicks. On video and call campaigns, Interactions counts views and calls.
Google Ads Help, Conversion rateMore free tools: the Meta Ad Resizer and the AI Ad Translator.
Measuring the rate takes ten seconds. Moving it means knowing which promise the ad made and which one the page kept. AdMakeAI generates the variations to test against the number you just calculated.
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