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How many new ads do brands test a week?16 a week

The typical brand launches 16 new Meta ads a week. The busiest quarter of brands launch 50 or more.

730 brands, 538,068 new ads, Jun 8 to Oct 25, 2026. It shows what brands do, not what performs. Method

New ads launched per brand, per week

By market. Bars show the middle of the last eight weekly values.

Typical brand (median)Busiest quarter (75th percentile)
  • All brands730 brands
    16
    50+
  • Ecommerce385 brands
    22
    56+
  • Software141 brands
    18
    48+
  • Services204 brands
    7
    35+
A brand launches nothing new in 17.3% of weeks: ecommerce 13.4%, software 16.2%, services 25.2%.

No steady climb

The typical brand launched between 13 and 20 new ads in every week from June 8 to October 25, 2026.

New ads per brand, week by week

Line: the typical brand (median). Shaded: the middle half of brands. All 730 brands.

See the numbers
New Meta ads launched per brand each week: 25th percentile, median and 75th percentile across all brands
Week ofBottom quarterMedianTop quarter
June 8, 202621440
June 15, 202621340
June 22, 202631957
June 29, 202641751
July 6, 202631645
July 13, 202631649
July 20, 202631438
July 27, 202621642
August 3, 202621646
August 10, 202621550
August 17, 202621747
August 24, 202621449
August 31, 202642055
September 7, 202631547
September 14, 202621344
September 21, 202621447
September 28, 202621955
October 5, 202621951
October 12, 202611749
October 19, 202611351

The data

Source
Meta Ad Library, read weekly
Brands
730: 385 ecommerce, 141 software, 204 services
Window
Jun 8 to Oct 25, 2026 (20 weeks)
Ads
538,068 new ads, counted by start date
Limits
No spend or results data. A fixed panel of active advertisers, not a random sample.
How it's counted
Per week
For each week we count every brand's new ads by start date, zeros included, and take the median and the 75th percentile across brands. The headline numbers are the middle of the last eight weekly values.
Who these brands are
Active advertisers, many with large budgets. The Ad Library shows no spend, so a small account may not be able to feed this many ads.
Weeks
A week is counted once it ended 10 days earlier. Numbers are frozen from the trends batch of November 10, 2026.

Cite this: The typical brand launches 16 new Meta ads a week. Source: AdMakeAI, November 11, 2026, https://admakeai.com/ad-insights/how-many-ads-to-test

Week by week: Launch pace. Raw numbers: CSV on GitHub (CC BY 4.0).

Related questions

How many ads does an ecommerce brand launch a week?

22 for the typical ecommerce brand in our panel, and 56 or more for the busiest quarter. 13.4% of their weeks have no new ad.

How many ads do software and app brands launch?

18 a week for the typical software brand, 48 or more for the busiest quarter.

Do service businesses launch fewer ads?

Yes. The typical services brand launches 7 a week, and in 25.2% of weeks a services brand launches nothing. The busiest quarter still launch 35 or more.

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