Launch pace
The typical brand launches 15 new ads a week. The busiest quarter launch 48 or more.
Tuesday is the busiest launch day. Sunday sees 30% as many launches, and 17% of brand-weeks see none at all.
443,578 new ads / 730 brands / since June 2026 / October 2026
New ads per brand, per week
The line is the typical brand. The shaded band holds the middle half of brands.
18 a week
middle half: 2 to 51
See the numbersHide the numbers
| Week | Typical brand | Lower quarter | Upper quarter |
|---|---|---|---|
| Jun 8 | 14 | 2 | 40 |
| Jun 15 | 13 | 2 | 40 |
| Jun 22 | 19 | 3 | 57 |
| Jun 29 | 17 | 4 | 51 |
| Jul 6 | 15 | 3 | 45 |
| Jul 13 | 16 | 3 | 49 |
| Jul 20 | 14 | 3 | 38 |
| Jul 27 | 16 | 2 | 42 |
| Aug 3 | 16 | 2 | 46 |
| Aug 10 | 15 | 2 | 50 |
| Aug 17 | 16 | 2 | 47 |
| Aug 24 | 14 | 2 | 49 |
| Aug 31 | 19 | 4 | 55 |
| Sep 7 | 14 | 3 | 46 |
| Sep 14 | 13 | 2 | 41 |
| Sep 21 | 14 | 2 | 46 |
| Sep 28 | 18 | 2 | 51 |
By market
What normal looks like in your market.
Ecommerce
20 a week is typical; the top quarter launch 58 or more. 384 brands.
Software
15 a week is typical; the top quarter launch 45 or more. 144 brands.
Services
8 a week is typical; the top quarter launch 29 or more. 202 brands.
Rhythm and leaders
Tuesday sees 3.3 times as many launches as Sunday.
Tuesday is the busiest launch day. Sunday sees 30% as many launches, and 17% of brand-weeks see none at all.
Which days brands launch on
Launches per weekday, relative to the busiest day.
- Mon83%
- Tue100%
- Wed95%
- Thu95%
- Fri84%
- Sat33%
- Sun30%
Launching the most right now
New ads a week over the latest four weeks, by market. Each name opens the brand's ad library.
Ecommerce
- David Protein344/wk
- Babylist268/wk
- Athleta263/wk
- Perifit240/wk
- EcoFlow233/wk
Software
- Intercom314/wk
- PrizePicks295/wk
- DocuSign273/wk
- Huuuge Casino182/wk
- Kingshot146/wk
Services
- HAVEN Lifestyles248/wk
- Renewal by Andersen225/wk
- Bath Fitter212/wk
- ClearChoice Dental Implant Centers186/wk
- Maven Clinic166/wk
Keep reading
The other things we track over time.
How long ads last
How long does a new ad live, and does the format matter?
Read moreWhat brands launch
Which formats, placements and buttons are gaining or holding?
Read moreThe sale calendar
When does holiday copy start, and how much of the feed is on sale?
Read moreLooking for what lasting ads have in common instead? Read the insights overview or a market report: Ecommerce, Software, Services.
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