Launch pace

The typical brand launches 15 new ads a week. The busiest quarter launch 48 or more.

Tuesday is the busiest launch day. Sunday sees 30% as many launches, and 17% of brand-weeks see none at all.

443,578 new ads / 730 brands / since June 2026 / October 2026

New ads per brand, per week

The line is the typical brand. The shaded band holds the middle half of brands.

See the numbers
New ads per brand per week
WeekTypical brandLower quarterUpper quarter
Jun 814240
Jun 1513240
Jun 2219357
Jun 2917451
Jul 615345
Jul 1316349
Jul 2014338
Jul 2716242
Aug 316246
Aug 1015250
Aug 1716247
Aug 2414249
Aug 3119455
Sep 714346
Sep 1413241
Sep 2114246
Sep 2818251

By market

What normal looks like in your market.

Ecommerce

20 a week is typical; the top quarter launch 58 or more. 384 brands.

Software

15 a week is typical; the top quarter launch 45 or more. 144 brands.

Services

8 a week is typical; the top quarter launch 29 or more. 202 brands.

Rhythm and leaders

Tuesday sees 3.3 times as many launches as Sunday.

Tuesday is the busiest launch day. Sunday sees 30% as many launches, and 17% of brand-weeks see none at all.

Which days brands launch on

Launches per weekday, relative to the busiest day.

  • Mon83%
  • Tue100%
  • Wed95%
  • Thu95%
  • Fri84%
  • Sat33%
  • Sun30%

Launching the most right now

New ads a week over the latest four weeks, by market. Each name opens the brand's ad library.

Seen what is changing? Get ahead of it.

Open any ad on this page and remix it for your own brand in about 30 seconds.

30 free creditsNo card~30s per ad