Launch pace

The typical brand launches 16 new ads a week. The busiest quarter launch 47 or more.

Tuesday is the busiest launch day. Sunday sees 29% as many launches, and 16% of brand-weeks see none at all.

330,916 new ads / 730 brands / since June 2026 / September 2026

New ads per brand, per week

The line is the typical brand. The shaded band holds the middle half of brands.

See the numbers
New ads per brand per week
WeekTypical brandLower quarterUpper quarter
Jun 814240
Jun 1513240
Jun 2219357
Jun 2917451
Jul 615344
Jul 1316348
Jul 2013337
Jul 2716242
Aug 316245
Aug 1014249
Aug 1716246
Aug 2414247
Aug 3118452

By market

What normal looks like in your market.

Ecommerce

21 a week is typical; the top quarter launch 56 or more. 384 brands.

Software

15 a week is typical; the top quarter launch 46 or more. 144 brands.

Services

9 a week is typical; the top quarter launch 28 or more. 202 brands.

Rhythm and leaders

Tuesday sees 3.4 times as many launches as Sunday.

Tuesday is the busiest launch day. Sunday sees 29% as many launches, and 16% of brand-weeks see none at all.

Which days brands launch on

Launches per weekday, relative to the busiest day.

  • Mon83%
  • Tue100%
  • Wed93%
  • Thu93%
  • Fri83%
  • Sat32%
  • Sun29%

Launching the most right now

New ads a week over the latest four weeks, by market. Each name opens the brand's ad library.

Ecommerce

  1. Mejuri211/wk
  2. Rodan + Fields208/wk
  3. Babylist203/wk
  4. EcoFlow199/wk
  5. Musely189/wk

Software

  1. DocuSign202/wk
  2. Join ZOE191/wk
  3. Intercom189/wk
  4. PrizePicks154/wk
  5. Greenlight141/wk

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