Launch pace
The typical brand launches 16 new ads a week. The busiest quarter launch 47 or more.
Tuesday is the busiest launch day. Sunday sees 29% as many launches, and 16% of brand-weeks see none at all.
330,916 new ads / 730 brands / since June 2026 / September 2026
New ads per brand, per week
The line is the typical brand. The shaded band holds the middle half of brands.
18 a week
middle half: 4 to 52
See the numbersHide the numbers
| Week | Typical brand | Lower quarter | Upper quarter |
|---|---|---|---|
| Jun 8 | 14 | 2 | 40 |
| Jun 15 | 13 | 2 | 40 |
| Jun 22 | 19 | 3 | 57 |
| Jun 29 | 17 | 4 | 51 |
| Jul 6 | 15 | 3 | 44 |
| Jul 13 | 16 | 3 | 48 |
| Jul 20 | 13 | 3 | 37 |
| Jul 27 | 16 | 2 | 42 |
| Aug 3 | 16 | 2 | 45 |
| Aug 10 | 14 | 2 | 49 |
| Aug 17 | 16 | 2 | 46 |
| Aug 24 | 14 | 2 | 47 |
| Aug 31 | 18 | 4 | 52 |
By market
What normal looks like in your market.
Ecommerce
21 a week is typical; the top quarter launch 56 or more. 384 brands.
Software
15 a week is typical; the top quarter launch 46 or more. 144 brands.
Services
9 a week is typical; the top quarter launch 28 or more. 202 brands.
Rhythm and leaders
Tuesday sees 3.4 times as many launches as Sunday.
Tuesday is the busiest launch day. Sunday sees 29% as many launches, and 16% of brand-weeks see none at all.
Which days brands launch on
Launches per weekday, relative to the busiest day.
- Mon83%
- Tue100%
- Wed93%
- Thu93%
- Fri83%
- Sat32%
- Sun29%
Launching the most right now
New ads a week over the latest four weeks, by market. Each name opens the brand's ad library.
Ecommerce
- Mejuri211/wk
- Rodan + Fields208/wk
- Babylist203/wk
- EcoFlow199/wk
- Musely189/wk
Software
- DocuSign202/wk
- Join ZOE191/wk
- Intercom189/wk
- PrizePicks154/wk
- Greenlight141/wk
Services
- Leafguard Brand Gutters251/wk
- Bath Fitter224/wk
- Renewal by Andersen216/wk
- HAVEN Lifestyles179/wk
- Varsity Tutors166/wk
Keep reading
The other things we track over time.
How long ads last
How long does a new ad live, and does the format matter?
Read moreWhat brands launch
Which formats, placements and buttons are gaining or holding?
Read moreThe sale calendar
When does holiday copy start, and how much of the feed is on sale?
Read moreLooking for what lasting ads have in common instead? Read the insights overview or a market report: Ecommerce, Software, Services.
Seen what is changing? Get ahead of it.
Open any ad on this page and remix it for your own brand in about 30 seconds.