Half of new ads are switched off within 3 weeks.
We have watched every new ad from 1,130 brands since October 2026, 0 launches so far, and checked on each of them every week. This is what is changing in Meta advertising, and what only looks like it is.
0 ads / 1,130 brands / 36 categories / November 2026
GlassesUSA.com
Ran 8 days
LegalShield
Ran 8 days
Real ads, real run times
How long ads last
Only 1 in 4 new ads is still running a month later.
Brands switch most ads off within weeks. Of every ad launched since October, this is how many were still running each week after launch: 2% make it to 20 weeks.
Share of new ads still running, by weeks since launch
263,515 ads from 780 brands, checked every week.
0%
25%
50%
75%
100%
Week 4Week 8Week 12Week 16Week 20Week 2: half gone
A month in: 1 in 4 left
Week 20: 2%
Launched in October, still running
The oldest ads we watched from day one that are still live. One per brand; open any of them.
Seen what is changing? Get ahead of it.
Open any ad on this page and remix it for your own brand in about 30 seconds.
30 free creditsNo card~30s per ad