What's the best day to launch Facebook ads?Tuesday
Brands launch more new Meta ads on Tuesday than on any other day. Sunday gets 30% of Tuesday's volume.
730 brands, 538,068 new ads, Jun 8 to Oct 25, 2026. It shows what brands do, not what performs. Method
New ads launched, by weekday
Each day as a share of Tuesday's launches. All 730 brands.
Same day in every market
Tuesday is the busiest launch day for ecommerce, software and services brands. Services brands ease off first: their Friday is 73% of their Tuesday.
Ecommerce
385 brands, 316,039 new ads
Software
141 brands, 104,586 new ads
Services
204 brands, 117,443 new ads
See the numbersHide the numbers
| Day | All brands | Ecommerce | Software | Services |
|---|---|---|---|---|
| Monday | 84% | 82% | 89% | 85% |
| Tuesday | 100% | 100% | 100% | 100% |
| Wednesday | 92% | 90% | 95% | 93% |
| Thursday | 95% | 98% | 91% | 91% |
| Friday | 85% | 88% | 87% | 73% |
| Saturday | 33% | 34% | 37% | 27% |
| Sunday | 30% | 29% | 37% | 25% |
The data
- Source
- Meta Ad Library, read weekly
- Brands
- 730: 385 ecommerce, 141 software, 204 services
- Window
- Jun 8 to Oct 25, 2026 (20 weeks)
- Ads
- 538,068 new ads, counted by start date
- Limits
- No spend or results data. A fixed panel of active advertisers, not a random sample.
How it's counted
- Weekday
- Each ad counts on the weekday of the start date the Ad Library shows. Every day is a share of the busiest day's launches, across all 20 weeks.
- Weeks
- A week is counted once it ended 10 days earlier. Numbers are frozen from the trends batch of November 10, 2026.
Cite this: Brands launch more new Meta ads on Tuesday than on any other day. Source: AdMakeAI, November 11, 2026, https://admakeai.com/ad-insights/best-day-to-launch-facebook-ads
Week by week: Launch pace. Raw numbers: CSV on GitHub (CC BY 4.0).
Related questions
Is it bad to launch Facebook ads on a weekend?
Brands mostly don't: Saturday gets 33% and Sunday 30% of Tuesday's launches. That is when teams work. The Ad Library can't show whether weekend launches do worse.
Does the best launch day differ by industry?
Tuesday is the busiest launch day for ecommerce, software and services brands. Services brands ease off first: their Friday is 73% of their Tuesday.
Which days come closest to the busiest?
Thursday (95%) and Wednesday (92%), then Friday (85%) and Monday (84%).
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