Which CTA buttons do brands use on Facebook ads?Shop now
Shop now is the button on 46% of the average brand's new Meta ads. Learn more is second at 19%.
730 brands, 538,068 new ads, Jun 8 to Oct 25, 2026. It shows what brands do, not what performs. Method
Share of new ads with each button
Average brand, all 730 brands, Sep 28 to Oct 25, 2026.
- Shop now46%
- Learn more19%
- Install app5%
- Sign up4%
- Get quote4%
- Get offer2%
It depends on what you sell
Ecommerce brands put Shop now on 79% of new ads. Software brands lead with Learn more (26%), services brands with Learn more (37%).
Share of new ads with each button, by market
Average brand, Sep 28 to Oct 25, 2026. The darkest bar is each market's most used button.
EcomEcommerce
385 brands
SoftwareSoftware
141 brands
ServicesServices
204 brands
See the numbersHide the numbers
| Button | All brands | Ecommerce | Software | Services | All, Jun 8 to Jul 5, 2026 |
|---|---|---|---|---|---|
| Shop now | 46.3% | 78.7% | 2% | 6.4% | 46.5% |
| Learn more | 19% | 9.1% | 26.3% | 36.8% | 19.9% |
| Sign up | 4.1% | 1% | 12.7% | 4.1% | 4.6% |
| Get quote | 4.1% | 0.6% | 3.3% | 13.6% | 4.7% |
| Install app | 5.2% | 0.3% | 23.6% | 0.5% | 4.7% |
| Get offer | 2.2% | 1.8% | 1.9% | 3.4% | 2.2% |
The data
- Source
- Meta Ad Library, read weekly
- Brands
- 730: 385 ecommerce, 141 software, 204 services
- Window
- Jun 8 to Oct 25, 2026 (20 weeks)
- Ads
- 538,068 new ads, counted by start date
- Limits
- No spend or results data. A fixed panel of active advertisers, not a random sample.
How it's counted
- Share
- The button is the call-to-action type the Ad Library records for each ad. Each figure is the average of every brand's own share of its new ads, counting brands with 5 or more launches that week, so one big advertiser can't move it. Shares are the mean of the last four weeks, Sep 28 to Oct 25, 2026.
- Buttons
- The six buttons the trends follow. Get offer includes Get offer (view).
- Weeks
- A week is counted once it ended 10 days earlier. Numbers are frozen from the trends batch of November 10, 2026.
Cite this: Shop now is the button on 46% of the average brand's new Meta ads. Source: AdMakeAI, November 11, 2026, https://admakeai.com/ad-insights/facebook-ad-cta-buttons
Week by week: What brands launch. Raw numbers: CSV on GitHub (CC BY 4.0).
Related questions
Which CTA button do software and app brands use?
Software: Learn more 26%, then Install app 24%. Few use Shop now (2%).
Which CTA button do service businesses use?
Services: Learn more 37%, then Get quote 14%. Get quote is a services button: under 1% of ecommerce ads use it.
Has the button mix changed this year?
No. From Jun 8 to Jul 5, 2026 to Sep 28 to Oct 25, 2026 no button moved enough to count as a change: Shop now went from 47% to 46%, Learn more from 20% to 19%.
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