What brands launch
Nothing has shifted in new ads since October.
For every week since October: the share of each brand's new ads that use a given format, placement or button. Most lines are flat, and that is the finding.
0 new ads / 1,130 brands / since October 2026 / November 2026
What held
Everything else held steady.
The share of a brand's new ads using each format, placement and button: the latest four weeks against the first four since October.
By market
Three markets, three format mixes.
The levels differ far more between markets than they move over time. Share of a brand's new ads in each format, latest four weeks. Every cell opens those ads.
| Format | EcomEcommerce | SoftwareSoftware | ServicesServices |
|---|
Keep reading
The other things we track over time.
How long ads last
How long does a new ad live, and does the format matter?
Read moreThe sale calendar
When does holiday copy start, and how much of the feed is on sale?
Read moreLaunch pace
How many new ads a week is normal?
Read moreLooking for what lasting ads have in common instead? Read the insights overview or a market report: Ecommerce, Software, Services.
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