What brands launch

Nothing has shifted in new ads since October.

For every week since October: the share of each brand's new ads that use a given format, placement or button. Most lines are flat, and that is the finding.

0 new ads / 1,130 brands / since October 2026 / November 2026

What held

Everything else held steady.

The share of a brand's new ads using each format, placement and button: the latest four weeks against the first four since October.

By market

Three markets, three format mixes.

The levels differ far more between markets than they move over time. Share of a brand's new ads in each format, latest four weeks. Every cell opens those ads.

FormatEcomSoftwareServices

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