
Real Estate Facebook Ads in 2026: The Housing Category Rules, Real Costs, and What Still Works
Every real estate Facebook ad runs inside Meta's housing Special Ad Category: no ZIP targeting, no age or gender, a 15-mile minimum radius, and no lookalikes. Here are the current rules, real 2025-2026 cost benchmarks, the five campaign types that still produce, and five ad templates you can run this month.













