DTC and product brands: Apparel & Fashion, Auto Aftermarket & Tools, Automotive, Baby & Kids and 13 more. What the typical ad looks like, what sets this market apart, and what the ads that last do differently.
303 ads / 237 brands / 17 categories / September 2026
Rogue Fitness
Ran 773 days
Bellroy
Ran 738 days
The default
The most common choice at each step, and how common it really is. Whatever is not the default is, by definition, less crowded.
The default ecommerce ad, assembled from the most common choice at every step. See real ones
HookNo hook
24%What stops the scroll: the headline on the creative, or the first line of copy when there is none. Runner-up: Benefit claim, 17%.
Creative stylePro shoot
45%How the creative was made, from phone-shot clips to designed graphics. Runner-up: UGC style, 40%.
ConceptProduct showcase
33%The idea the ad is built on, from testimonials to sale promos. Runner-up: Sale promo, 17%.
Signature moves
Rare in other markets, routine here. If you are new to this market, these are the moves your competitors already make.
Emotion / Signature
The feeling the ad plays on.
32 of 303 ads against 3 of 219
4 of the 32 ads behind the top bar. Open any of them for the full breakdown.
Angle / Signature
The main reason to buy that the ad leans on.
29 of 303 ads against 2 of 219
4 of the 29 ads behind the top bar. Open any of them for the full breakdown.
Tone / Signature
How the copy sounds.
51 of 303 ads against 14 of 219
4 of the 51 ads behind the top bar. Open any of them for the full breakdown.
Launched vs lasting
Ecommerce ads in their first 30 days against ecommerce ads that ran 90 days or more. Brands keep paying for what works, so the gap is the closest thing to a results column an outsider gets.
One per brand. Open any of them for the full breakdown.
What is changing in ecommerce advertising, week by week, from every new ad we watch.
Offers and proof
Most ads here offer nothing and prove nothing. This is what the rest reach for, and only what this market actually runs. Tap any row to see the ads.
62% make no offer. Of the 114 ads that do:
62% show no proof. Of the 115 ads that do:
Category by category
Each category against the rest of ecommerce. Every card opens that category's top ads.
17 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
17 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
7 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
26 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
16 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
13 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
20 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
17 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
25 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
26 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
19 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
17 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
26 ads
15 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
9 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
26 ads
7 ads
Follows the ecommerce playbook closely. Nothing stands out yet.
Open any ad on this page and remix it for your own brand in about 30 seconds.