The services ad playbook, from 11,042 real ads.

Agencies & B2B Services

623 ads

• Ads that start with the problem: 56% here, 23% across the rest of services.

Dental, Vision & Hearing

1160 ads

Follows the services playbook closely. Nothing stands out yet.

Education & Courses

1741 ads

• Ads that play on aspiration: 50% here, 14% across the rest of services.
• The "Results" angle: 39% here, 15% across the rest of services.

Home Improvement

1156 ads

• Discount offers: 34% here, 8% across the rest of services.
• Sale promo ads: 40% here, 14% across the rest of services.

Home Services

1137 ads

• The "Health and safety" angle: 21% here, 7% across the rest of services.

Insurance

1497 ads

• The "Health and safety" angle: 29% here, 6% across the rest of services.
• Ads that play on safety: 44% here, 19% across the rest of services.

Legal Services

467 ads

• Problem and solution ads: 67% here, 22% across the rest of services.
• Ads that start with the problem: 65% here, 23% across the rest of services.

Med Spa & Aesthetics

905 ads

• The "Results" angle: 46% here, 16% across the rest of services.
• UGC style ads: 36% here, 18% across the rest of services.

Real Estate

1322 ads

• Product showcase ads: 37% here, 17% across the rest of services.
• Aspirational copy: 21% here, 8% across the rest of services.

Telehealth

685 ads

• The "Saves time" angle: 31% here, 11% across the rest of services.
• Ads that play on relief: 38% here, 16% across the rest of services.

Trading & Investing Education

349 ads

• Free guide or tool offers: 25% here, 3% across the rest of services.
• The "Make money" angle: 25% here, 3% across the rest of services.