Top Meta ads brands keep paying for

Real Facebook and Instagram ads from 944 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video Carousel

11,565 ads · 18,202 dynamic and repeat ads hidden · Show all

Longest running Newest

11,565 ads · 18,202 dynamic and repeat ads hidden · Show all

5.1 yearsRunning

Fabletics

UGC style Problem and solution 60% off or more

4 yearsRunning

MAXPRO Fitness

UGC style Product showcase Benefit claim

3.3 yearsRunning

Renewal by Andersen LLC

Designed graphic Recruiting New launch

3.3 yearsRunning

Renewal by Andersen LLC

Designed graphic Recruiting

3 yearsRunning

Grand Canyon University

3 yearsRunning

Charlie Health

UGC style Tutorial Benefit claim

2.6 yearsuntil Jul

Nexgen

Pro shoot Us vs them Story opener 40 to 59% off

2.6 yearsuntil Jul

Nexgen

Designed graphic Before and after Offer first

2.5 yearsRunning

MAXPRO Fitness

UGC style Testimonial Story opener

2.3 yearsRunning

JobSwipe

Screenshot Product demo Statistic

2.2 yearsRunning

Oscar Wylee Eyewear

Pro shoot Problem and solution Question

2.2 yearsRunning

Rogue Fitness

UGC style Testimonial

2.2 yearsuntil Jun

Enso Rings

UGC style Benefit claim

2.2 yearsRunning

Spot and Tango

Designed graphic Skit or meme Question 40 to 59% off

2.2 yearsRunning

Nisolo

UGC style Product showcase

2.2 yearsRunning

KiwiCo

UGC style Product showcase Question

2.2 yearsRunning

Young America's Foundation

Pro shoot Product showcase

2.2 yearsRunning

Gossip Harbor2 versions

Animation Product showcase Question

2.2 yearsRunning

KiwiCo

UGC style Testimonial Story opener Seasonal

2.1 yearsRunning

Bellroy

Pro shoot Before and after

2.1 yearsRunning

Bellroy

Pro shoot Product showcase

2.1 yearsRunning

BodyFast Intermittent Fasting App3 versions

UGC style Social proof Social proof

2.1 yearsRunning

Rogue Fitness2 versions

UGC style Product showcase

2.1 yearsRunning

Nisolo4 versions

UGC style Lifestyle

2.1 yearsRunning

Spot and Tango

Designed graphic Skit or meme Relatable POV

2 yearsRunning

Tubby Todd Bath Co.

UGC style Problem and solution Story opener

2 yearsRunning

Fiitgshop.com

UGC style Sale promo Under 20% off

1.9 yearsRunning

Halara2 versions

Pro shoot Before and after

1.9 yearsRunning

Oscar Wylee Eyewear

Designed graphic Sale promo Offer first

1.9 yearsRunning

Dreamland Baby2 versions

Pro shoot Problem and solution Pain point Life event

What 27,109 ads have in common

Read the full report

Discount offers make up 15% of new ads but 8% of ads that last.
1971 of 13,486 ads/See them

What most ads leave out

Half of new ads are switched off within 3 weeks.See what is changing

Every advertiser we track

Open a brand to see everything it is running right now, how often it launches, and its longest runners.

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