Top Meta ads brands keep paying for

Real Facebook and Instagram ads from 689 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video Carousel

7,505 ads · 10,883 dynamic and repeat ads hidden · Show all

Longest running Newest

7,505 ads · 10,883 dynamic and repeat ads hidden · Show all

5 yearsRunning

Fabletics

UGC style Problem and solution 60% off or more

3.2 yearsRunning

Renewal by Andersen LLC

Designed graphic Recruiting New launch

3.2 yearsRunning

Renewal by Andersen LLC

Designed graphic Recruiting

2.6 yearsuntil Jul

Nexgen

Pro shoot Us vs them Story opener 40 to 59% off

2.6 yearsuntil Jul

Nexgen

Designed graphic Before and after Offer first

2.2 yearsRunning

JobSwipe

Screenshot Product demo Statistic

2.2 yearsuntil Jun

Enso Rings

UGC style Benefit claim

2.2 yearsRunning

Rogue Fitness

UGC style Testimonial

2.2 yearsRunning

Spot and Tango

Designed graphic Skit or meme Question 40 to 59% off

2.1 yearsRunning

KiwiCo

UGC style Testimonial Story opener Seasonal

2.1 yearsRunning

Nisolo

UGC style Product showcase

2.1 yearsRunning

Young America's Foundation

Pro shoot Product showcase

2.1 yearsRunning

Gossip Harbor2 versions

Animation Product showcase Question

2.1 yearsRunning

BodyFast Intermittent Fasting App3 versions

UGC style Social proof Social proof

2.1 yearsRunning

Bellroy4 versions

Pro shoot Before and after

2.1 yearsRunning

Bellroy

Pro shoot Product showcase

2.1 yearsRunning

Rogue Fitness2 versions

UGC style Product showcase

2.1 yearsRunning

Nisolo4 versions

UGC style Lifestyle

2 yearsRunning

Spot and Tango

Designed graphic Skit or meme Relatable POV

2 yearsRunning

Tempo

UGC style Question

1.9 yearsRunning

Fiitgshop.com

UGC style Sale promo Under 20% off

1.9 yearsRunning

Halara2 versions

Pro shoot Before and after

1.9 yearsRunning

Dreamland Baby2 versions

Pro shoot Problem and solution Pain point Life event

1.9 yearsRunning

Dreamland Baby

Pro shoot Benefit claim Deadline

1.8 yearsuntil Jun

BetterMe

UGC style Product showcase

1.8 yearsRunning

Halara

Pro shoot Sale promo Life event

1.7 yearsRunning

Fiitgshop.com2 versions

Designed graphic Product showcase

1.7 yearsuntil Jun

Thursday Boot Company3 versions

UGC style Product showcase

1.6 yearsRunning

Mindvalley5 versions

Pro shoot Tutorial How-to

1.6 yearsRunning

Mindvalley3 versions

Pro shoot Tutorial Question

What 16,718 ads have in common

Read the full report

Sale promo ads make up 19% of new ads but 11% of ads that last.
1513 of 7,901 ads/See them

What most ads leave out

Half of new ads are switched off within 3 weeks.See what is changing

Every advertiser we track

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