Top Meta ads brands keep paying for

Real Facebook and Instagram ads from 677 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video Carousel

118 ads match · 120 dynamic and repeat ads hidden · Show all

Longest running Newest

ConceptSkit or meme Clear all

118 ads match · 120 dynamic and repeat ads hidden · Show all

2.1 yearsRunning

Spot and Tango

Designed graphic Skit or meme 40 to 59% off

2 yearsRunning

Spot and Tango

Designed graphic Skit or meme Relatable POV

1.4 yearsRunning

Wild One

UGC style Skit or meme Relatable POV

1.3 yearsuntil Jul

Charles & Colvard3 versions

UGC style Skit or meme Relatable POV

1.2 yearsRunning

Dave Ramsey2 versions

Pro shoot Skit or meme Relatable POV

1.2 yearsRunning

Nomatic

Pro shoot Skit or meme Bold claim

1.2 yearsRunning

Brilliant Earth

UGC style Skit or meme Relatable POV Life event

1.1 yearsRunning

Lemonade2 versions

Animation Skit or meme Relatable POV

10 monthsRunning

Ben & Jerry's

Pro shoot Skit or meme Relatable POV Holiday or gifting

10 monthsRunning

Vantrue2 versions

UGC style Skit or meme Relatable POV

9 monthsuntil Aug

Ben & Jerry's2 versions

UGC style Question

8 monthsuntil Jun

CarGurus2 versions

Pro shoot Question

6 monthsuntil Jun

Binance

Pro shoot Skit or meme

6 monthsRunning

soundcore

UGC style Skit or meme Question

6 monthsRunning

Anyday

UGC style Skit or meme Relatable POV

6 monthsRunning

Darn Tough Vermont Socks

Pro shoot Pain point

6 monthsRunning

Insta360

UGC style Skit or meme Relatable POV Under 20% off

6 monthsRunning

goodr3 versions

UGC style Skit or meme

5 monthsuntil Aug

Mejuri

Pro shoot Skit or meme Relatable POV

5 monthsRunning

Remini - AI Photo Enhancer2 versions

UGC style Skit or meme Benefit claim

5 monthsuntil Jul

Major Fitness

UGC style Skit or meme Curiosity gap

5 monthsuntil Aug

tarte cosmetics2 versions

UGC style Skit or meme Relatable POV

5 monthsRunning

Spot Pet Insurance

UGC style Skit or meme Story opener

4 monthsRunning

Apex Trader Funding2 versions

Animation Skit or meme Relatable POV

4 monthsRunning

Sunday Citizen

4 monthsRunning

Apex Trader Funding2 versions

Animation Skit or meme Relatable POV

4 monthsRunning

Lalo

UGC style Skit or meme Relatable POV

4 monthsuntil Aug

Major Fitness

UGC style Skit or meme Holiday or gifting

4 monthsuntil Aug

Thesis2 versions

UGC style Skit or meme Relatable POV

3 monthsuntil Aug

Ramp

UGC style Skit or meme Story opener

3 monthsRunning

Brigit2 versions

UGC style Skit or meme Relatable POV

3 monthsuntil Jul

Asana

UGC style Skit or meme Relatable POV

3 monthsuntil Aug

Fishdom

3 monthsRunning

BarkBox

Pro shoot Skit or meme Story opener

3 monthsRunning

Recess

UGC style Skit or meme Contrarian take

3 monthsRunning

Dorsey

UGC style Question

3 monthsuntil Jul

Whiteout Survival

Animation Skit or meme

3 monthsuntil Aug

Ramp

UGC style Skit or meme Relatable POV Life event

3 monthsuntil Jun

Rise of Kingdoms

Animation Skit or meme Bold claim

3 monthsuntil Jun

Thursday8 versions

Pro shoot Skit or meme Relatable POV

2 monthsRunning

Synthesia5 versions

UGC style Skit or meme Relatable POV

2 monthsRunning

Kyte Baby

UGC style Skit or meme Relatable POV Life event

2 monthsRunning

Kyte Baby

UGC style Skit or meme Relatable POV Life event

2 monthsuntil Jun

Hello Molly

UGC style Skit or meme Relatable POV

2 monthsRunning

Bingo Blitz

Animation Skit or meme New launch

2 monthsRunning

JLab2 versions

Pro shoot Skit or meme

2 monthsRunning

Ostrichpillow

Pro shoot Skit or meme Warning

2 monthsuntil Jun

GEICO

Pro shoot Skit or meme Benefit claim

What 7,238 ads have in common

Read the full report

Sale promo ads make up 21% of new ads but 12% of ads that last.
314 of 1,527 ads/See them

What most ads leave out

Half of new ads are switched off within 3 weeks.See what is changing

Every advertiser we track

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