Top SaaS ads brands keep paying for

Real Facebook and Instagram ads from 20 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video Carousel

231 ads · 160 dynamic and repeat ads hidden · Show all

Longest running Newest

231 ads · 160 dynamic and repeat ads hidden · Show all

11 monthsuntil Jul

ServiceTitan2 versions

Pro shoot Testimonial Benefit claim

11 monthsuntil Jun

ServiceTitan

Designed graphic Product demo Benefit claim

10 monthsRunning

Typeform

Designed graphic Product demo Benefit claim

10 monthsRunning

Typeform

Designed graphic Product demo Benefit claim

8 monthsuntil Jul

Asana

Designed graphic Benefit claim Under 20% off

6 monthsRunning

Ramp2 versions

Designed graphic Problem and solution Benefit claim

6 monthsRunning

DocuSign2 versions

Designed graphic Problem and solution Benefit claim

6 monthsRunning

Ramp

Pro shoot Problem and solution Pain point

5 monthsuntil Jun

Gusto

Designed graphic Tutorial

5 monthsRunning

Omnisend

Designed graphic Product showcase Curiosity gap

5 monthsRunning

DocuSign

Designed graphic Announcement Curiosity gap

5 monthsRunning

Pipedrive

UGC style Product showcase Question

5 monthsRunning

Pipedrive4 versions

Pro shoot Problem and solution

5 monthsuntil Jul

Gusto6 versions

Designed graphic Product demo Benefit claim

4 monthsRunning

Semrush

Designed graphic Problem and solution Question

4 monthsRunning

Omnisend3 versions

Designed graphic Product demo Benefit claim

4 monthsRunning

Semrush

UGC style Problem and solution Contrarian take

3 monthsRunning

Synthesia2 versions

Designed graphic Problem and solution

3 monthsuntil Jul

Asana

UGC style Problem and solution Relatable POV

3 monthsuntil Mar

Xero

UGC style Story

3 monthsuntil Mar

Xero

Pro shoot Story Life event

3 monthsRunning

Salesforce

Designed graphic Tutorial Contrarian take

3 monthsRunning

Salesforce

Designed graphic Product showcase Bold claim

3 monthsRunning

Smartsheet

Designed graphic Tutorial

3 monthsRunning

Smartsheet

Designed graphic Tutorial

2 monthsRunning

FreshBooks

Designed graphic Product showcase Curiosity gap

59 daysRunning

PandaDoc2 versions

Designed graphic Problem and solution Pain point

59 daysRunning

PandaDoc2 versions

Designed graphic Product showcase Benefit claim

39 daysRunning

Motion2 versions

Designed graphic Tutorial Curiosity gap

39 daysRunning

Motion

Pro shoot Problem and solution Social proof

What stands out in SaaS ads

Read the software report

Designed graphic ads are 2.1x as common in SaaS as in the rest of software.
209 of 350 ads/See them
Ads that play on relief are 2.1x as common in SaaS as in the rest of software.
149 of 350 ads/See them

When SaaS ads make an offer

Half of new software ads are switched off within 3 weeks.See what is changing

Every SaaS advertiser we track

Open a brand to see everything it is running right now, how often it launches, and its longest runners.

Browse the brands

Top ads by industry

Same ranking, only the ads from brands like yours.

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What works in SaaS and software ads

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