Instagram ad character counter: see what shows before more.
Paste your copy. Watch the cut move on a live preview.
170 / 125, max 2,200
45 hidden behind more
21 / 40
Fits
Does it fit every Instagram placement?
Limits from Meta Ads Guide. Runs in your browser.
Instagram feed 4:5 preview
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Questions
How many characters before Instagram cuts the caption?
About 125. The rest sits behind more, and the field holds 2,200. Put the offer in the first line.
What is the Instagram Reels ad text limit?
Meta recommends 44 characters of primary text for Reels, and 125 for Feed and Stories.
What is the Instagram ad headline limit?
40 characters on Instagram Feed. Meta lists no headline length for Stories or Reels.
Do hashtags count toward the limit?
Yes. Hashtags, emojis, spaces and line breaks all count toward the 2,200.