Ad character counter: see where each platform cuts your copy.
Paste your copy. Watch the cut move on a live preview.
45 hidden behind See more
Fits
Fits
Does it fit every Facebook placement?
Swipe sideways to see every column
| Placement | Primary textpast this, See more | Headlinepast this, may be cut | Descriptionpast this, may be cut |
|---|---|---|---|
| Feed | 170 / 150 (+20) | 21 / 27 | - |
| Stories | 170 / 125 (+45) | 21 / 40 | - |
| Marketplace | 170 / 125 (+45) | 21 / 40 | 19 / 30 |
| Search Results | 170 / 125 (+45) | 21 / 40 | 19 / 30 |
| Right Column | - | 21 / 40 | - |
Limits from Meta Ads Guide. Runs in your browser.
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Questions
How long should ad copy be?
About 125 characters on Facebook and Instagram, 100 on TikTok, 150 on LinkedIn. The rest sits behind See more.
Do emojis, spaces and line breaks count?
Yes. Every character counts, and an emoji usually counts as one. On Facebook, line breaks also pull the See more cut earlier.
Why do Google and TikTok count some characters twice?
Google counts each Chinese, Japanese or Korean character as two. TikTok gives account names 20 characters, or 10 in those scripts. The counter matches both.