Facebook ad character counter: see what shows before See more.
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45 hidden behind See more
Fits
Fits
Does it fit every Facebook placement?
Swipe sideways to see every column
| Placement | Primary textpast this, See more | Headlinepast this, may be cut | Descriptionpast this, may be cut |
|---|---|---|---|
| Feed | 170 / 150 (+20) | 21 / 27 | - |
| Stories | 170 / 125 (+45) | 21 / 40 | - |
| Marketplace | 170 / 125 (+45) | 21 / 40 | 19 / 30 |
| Search Results | 170 / 125 (+45) | 21 / 40 | 19 / 30 |
| Right Column | - | 21 / 40 | - |
Limits from Meta Ads Guide. Runs in your browser.
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Questions
How many characters show before See more on Facebook?
About 125 in the feed. Facebook cuts by line, not by count, so the exact spot moves with your words.
What is the Facebook ad headline character limit?
Meta recommends 27 characters for Feed and 40 for Stories, Marketplace, Search and the right column. Past 27, a headline can get cut on smaller screens.
What is the Facebook ad description limit?
30 characters, on Marketplace and Search results. Many placements hide the description, so keep the offer in the primary text.
Do emojis and line breaks count?
Emojis count, usually as one character each. Line breaks pull the See more cut earlier, because Facebook folds by line.