Top SaaS and software ads brands keep paying for

Real Facebook and Instagram ads from 135 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video

26 ads match · dynamic and repeat ads included · Hide them

Longest running Newest

Discount size60% off or more Clear all

26 ads match · dynamic and repeat ads included · Hide them

8 monthsRunning

Remix

Freeletics

Screenshot Sale promo Offer first 60% off or more

4 monthsuntil Jul

Remix

Natural Cycles

UGC style Product demo Story opener 60% off or more

3 monthsRunning

Remix

Wealthfront

Designed graphic Us vs them Benefit claim 60% off or more

3 monthsRunning

Remix

Wealthfront

Designed graphic Us vs them Benefit claim 60% off or more

3 monthsuntil Jul

Remix

Asana

Pro shoot Benefit claim 60% off or more

2 monthsRunning

Remix

Synthesia2 versions

Designed graphic Listicle Social proof 60% off or more

2 monthsRunning

Remix

Synthesia2 versions

Pro shoot Listicle Story opener 60% off or more

49 daysuntil Jun

Remix

Xero

UGC style 60% off or more

41 daysRunning

Remix

Betterment3 versions

Designed graphic Sale promo Benefit claim 60% off or more

41 daysRunning

Remix

Freeletics

Screenshot Sale promo Offer first 60% off or more

37 daysRunning

Remix

Betterment3 versions

Designed graphic Sale promo Offer first 60% off or more

30 daysuntil Jun

Remix

Xero

UGC style Listicle How-to 60% off or more

30 daysRunning

Remix

FreshBooks

Designed graphic Sale promo Pain point 60% off or more

30 daysRunning

Remix

FreshBooks

Text only Sale promo Contrarian take 60% off or more

27 daysRunning

Remix

Caribou3 versions

Designed graphic Problem and solution Benefit claim 60% off or more

3 monthsRunning

Remix

Wealthfront

Designed graphic Us vs them 60% off or more

2 monthsRunning

Remix

Synthesia2 versions

UGC style Social proof 60% off or more

2 monthsRunning

Remix

Synthesia

Screenshot Listicle Audience callout 60% off or more

54 daysRunning

Remix

Wealthfront

Designed graphic Us vs them Question 60% off or more

30 daysuntil Jun

Remix

Xero

UGC style Testimonial Story opener 60% off or more

30 daysuntil Jun

Remix

Xero

UGC style Sale promo Benefit claim 60% off or more

20 daysRunning

Remix

FreshBooks2 versions

Designed graphic Us vs them Pain point 60% off or more

20 daysRunning

Remix

FreshBooks

Designed graphic Sale promo Benefit claim 60% off or more

52 daysRunning

Remix

Wealthfront

Designed graphic Us vs them Question 60% off or more

35 daysRunning

Remix

Wealthfront

Designed graphic Us vs them Benefit claim 60% off or more

33 daysRunning

Remix

Wealthfront

Designed graphic Us vs them Benefit claim 60% off or more

What stands out in software ads

Read the software report

App screen layouts are 11x as common in software as in other markets.
261 of 1,853 ads/See them
Ads that introduce the product make up 50% of ads that last and 30% of new ads.
342 of 682 ads/See them

When software ads make an offer

Half of new software ads are switched off within 3 weeks.See what is changing

Every SaaS and software advertiser we track

Open a brand to see everything it is running right now, how often it launches, and its longest runners.

Browse the brands

Top ads by industry

Same ranking, only the ads from brands like yours.

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What works in SaaS and software ads

30 free creditsNo card~30s per ad