Top SaaS and software ads brands keep paying for

Real Facebook and Instagram ads from 134 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video Carousel

17 ads match · 20 dynamic and repeat ads hidden · Show all

Longest running Newest

HookContrarian take Clear all

17 ads match · 20 dynamic and repeat ads hidden · Show all

4 monthsRunning

Wealthsimple

Designed graphic Us vs them Contrarian take

3 monthsRunning

Semrush

UGC style Problem and solution Contrarian take

3 monthsRunning

Semrush

Designed graphic Tutorial Contrarian take

3 monthsuntil Jul

Greenlight

Pro shoot Us vs them Contrarian take

3 monthsuntil Jul

Greenlight

Designed graphic Us vs them Contrarian take Life event

2 monthsuntil Jul

Ramp2 versions

Pro shoot Problem and solution Contrarian take

2 monthsuntil Jul

eToro

Designed graphic Contrarian take

2 monthsuntil Jun

Curiosity Stream

Designed graphic Us vs them Contrarian take

2 monthsRunning

Salesforce

Designed graphic Tutorial Contrarian take

2 monthsuntil Jun

Curiosity Stream

Pro shoot Lifestyle Contrarian take

2 monthsuntil Jun

Americor8 versions

UGC style Social proof Contrarian take 40 to 59% off

2 monthsuntil Jun

BetterHelp

UGC style Tutorial Contrarian take

38 daysuntil Aug

Freshworks

Designed graphic Tutorial Contrarian take

34 daysuntil Jun

LendingClub

Designed graphic Us vs them Contrarian take

7 daysuntil Jul

Daily Burn

Pro shoot Problem and solution Contrarian take

New todayRunning

BetterMe

UGC style Product showcase Contrarian take

52 daysuntil Jun

Greenlight

Designed graphic Us vs them Contrarian take

What stands out in software ads

Read the software report

Animation ads are 11x as common in software as in other markets.
184 of 1,268 ads/See them
Ads that introduce the product make up 52% of ads that last and 35% of new ads.
270 of 518 ads/See them

When software ads make an offer

Half of new software ads are switched off within 3 weeks.See what is changing

Every SaaS and software advertiser we track

Open a brand to see everything it is running right now, how often it launches, and its longest runners.

Browse the brands

Top ads by industry

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What works in SaaS and software ads

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