Top SaaS and software ads brands keep paying for

Real Facebook and Instagram ads from 134 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video

18 ads match · 26 dynamic and repeat ads hidden · Show all

Longest running Newest

HookHow-to Clear all

18 ads match · 26 dynamic and repeat ads hidden · Show all

7 monthsRunning

BodyFast Intermittent Fasting App5 versions

UGC style Tutorial How-to

5 monthsRunning

Lords Mobile

Animation How-to

4 monthsuntil Jun

Bumble

UGC style Listicle

4 monthsRunning

DocuSign2 versions

Designed graphic Tutorial How-to

3 monthsuntil Jun

Bumble3 versions

UGC style Testimonial How-to Life event

3 monthsuntil Jun

Pimsleur Language Programs3 versions

UGC style Testimonial How-to

3 monthsRunning

Semrush

Designed graphic Tutorial How-to

3 monthsuntil Aug

Freshworks

Designed graphic Tutorial How-to

2 monthsRunning

Smartsheet

Pro shoot Product demo How-to

2 monthsRunning

Salesforce

Designed graphic Tutorial How-to

2 monthsRunning

Salesforce

Designed graphic How-to

2 monthsRunning

MoneyLion5 versions

Text only Problem and solution

59 daysRunning

Smartsheet

Designed graphic Tutorial How-to

43 daysRunning

Affirm2 versions

UGC style Problem and solution How-to Seasonal

38 daysRunning

Affirm

UGC style Problem and solution How-to Seasonal

30 daysuntil Jun

Xero

UGC style Listicle How-to 60% off or more

30 daysRunning

Lingopie2 versions

UGC style Tutorial How-to

1 dayRunning

Semrush

Designed graphic Before and after How-to

What stands out in software ads

Read the software report

Animation ads are 11x as common in software as in other markets.
184 of 1,268 ads/See them
Ads that introduce the product make up 52% of ads that last and 35% of new ads.
270 of 518 ads/See them

When software ads make an offer

Half of new software ads are switched off within 3 weeks.See what is changing

Every SaaS and software advertiser we track

Open a brand to see everything it is running right now, how often it launches, and its longest runners.

Browse the brands

Top ads by industry

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What works in SaaS and software ads

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