Top Insurance ads brands keep paying for

Real Facebook and Instagram ads from 54 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video Carousel

508 ads · 885 dynamic and repeat ads hidden · Show all

Longest running Newest

508 ads · 885 dynamic and repeat ads hidden · Show all

1.2 yearsuntil Aug

Lemonade

Animation Problem and solution Life event

1.1 yearsRunning

Lemonade2 versions

Animation Skit or meme Relatable POV

10 monthsuntil Sep

Spot Pet Insurance

Designed graphic Problem and solution Benefit claim

9 monthsRunning

Allstate

Pro shoot Problem and solution

9 monthsRunning

Allstate

Designed graphic Problem and solution Question

9 monthsRunning

Sun Life Canada

9 monthsRunning

Sun Life Canada

Pro shoot Lifestyle

9 monthsRunning

Nationwide2 versions

Text only Product showcase Benefit claim

8 monthsRunning

Nationwide2 versions

Text only Problem and solution Pain point

8 monthsRunning

Mutual of Omaha

Pro shoot Tutorial Benefit claim

8 monthsRunning

Fabric by Gerber Life

UGC style Problem and solution Question

8 monthsRunning

Travelers Insurance

Pro shoot Testimonial Statistic

7 monthsRunning

USAA2 versions

Pro shoot Sale promo Offer first

7 monthsRunning

USAA2 versions

Pro shoot Sale promo Offer first 60% off or more

6 monthsRunning

New York Life Insurance Company

Pro shoot Lifestyle Life event

6 monthsRunning

Spot Pet Insurance2 versions

Designed graphic Problem and solution Bold claim

6 monthsRunning

Mutual of Omaha3 versions

Pro shoot Product showcase Bold claim

6 monthsRunning

New York Life Insurance Company

Pro shoot Recruiting Benefit claim

6 monthsRunning

MetLife

Designed graphic Recruiting

6 monthsRunning

Cigna Healthcare

Designed graphic Lifestyle Offer first

5 monthsRunning

Kin Insurance4 versions

Designed graphic Problem and solution

5 monthsRunning

Kin Insurance2 versions

Animation Problem and solution Question

5 monthsRunning

Policygenius

Pro shoot Lifestyle Benefit claim

5 monthsRunning

Cigna Healthcare

5 monthsRunning

Fetch Pet Insurance

Designed graphic Product showcase Benefit claim

5 monthsRunning

Kaiser Permanente

Pro shoot Problem and solution Relatable POV

5 monthsRunning

Kaiser Permanente10 versions

Pro shoot Problem and solution Question

4 monthsRunning

Policygenius

Pro shoot Lifestyle Benefit claim

4 monthsRunning

Travelers Insurance

Pro shoot Lifestyle Benefit claim

4 monthsRunning

Aflac

Animation Product showcase

What stands out in Insurance ads

Read the services report

The "Health and safety" angle is 5.6x as common in Insurance as in the rest of services.
350 of 1,241 ads/See them
Ads that play on safety are 2.3x as common in Insurance as in the rest of services.
533 of 1,241 ads/See them

When Insurance ads make an offer

Half of new services ads are switched off within 3 weeks.See what is changing

Every Insurance advertiser we track

Open a brand to see everything it is running right now, how often it launches, and its longest runners.

Browse the brands

Top ads by industry

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What works in service business ads

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