Thumbstop rate calculator: how many people stopped scrolling?
Same math as hook rate. Paste two numbers, get your rate and a grade.
Saw it
100,000 impressions
Stopped
18,000 3-second plays
18.0%
Stayed
9,500 ThruPlays
52.8%
Your first frame is the bottleneck, not your script. Make new hooks and keep the body.
Thumbstop rate 18.0%, Weak. Hold rate 52.8%, Strong.
Graded on Meta's 3-second basis. Runs in your browser.
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What counts as a good thumbstop rate
- Under 20%: weak
- 20 to 25%: below average
- 25 to 30%: average
- 30% and up: strong
Bands from published Meta and TikTok benchmarks. Sources in the hook rate guide.
Oh, and we do video too.
- UGC videos
- Cinematic showcase
- Abstract animations
- Meme videos
- and more
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Questions
What is thumbstop rate?
The share of impressions where someone stopped scrolling and watched 3 seconds of your video. It is 3-second video plays divided by impressions, times 100. Some tools call it thumbstop ratio, and most now call it hook rate.
What is a good thumbstop rate?
On Meta, about 25% is average, 30% and up is strong, and 40% and up is elite. Under 20% means people scroll past the first frame.
Thumbstop rate vs hook rate: what's the difference?
None in the math. Thumbstop is the older name, and most dashboards now say hook rate. If two tools disagree on your number, check the denominator: some divide by reach, which reads higher.
What do I do about a low thumbstop rate?
Change the first frame and keep the body. Test ten new openers, not one polished one. If people stop but leave before second 15, check your hold rate.