AdMakeAI

Hold rate calculator: do viewers stay after the hook?

Paste ThruPlays and 3-second plays. See how many viewers you keep.

Stopped

34,000 3-second plays

Hook rateStrong

34.0%

Stayed

8,500 ThruPlays

Hold rateWeak

25.0%

Strong hook, weak body. Keep the first 3 seconds and rewrite everything after them.

Hook rate 34.0%, Strong. Hold rate 25.0%, Weak.

Graded on Meta's 3-second basis. Runs in your browser.

Need new first frames? AdMakeAI makes video and static variations from one product photo. Try it free

What counts as a good hold rate

  • Under 30%: weak
  • 30 to 40%: below average
  • 40 to 50%: average
  • 50% and up: strong

Bands from published Meta benchmarks. Sources in the hook rate guide.

Oh, and we do video too.

  • UGC videos
  • Cinematic showcase
  • Abstract animations
  • Meme videos
  • and more
Make a video adSee how video works

Hover a phone to play

Questions

What is a good hold rate?

Measured as ThruPlays divided by 3-second plays, 40 to 50% is average and 50% and up is strong. Under 30% is weak.

How is hold rate calculated?

ThruPlays divided by 3-second video plays, times 100. A ThruPlay is a play to at least 15 seconds, or to the end for shorter videos. So hold rate is the share of people your hook stopped who kept watching.

What does a high hook rate and a low hold rate mean?

The opener promises more than the video delivers, so people stop and then leave. Keep the first 3 seconds and rewrite seconds 3 to 15.

How do I add hold rate to Ads Manager?

Open Columns, Customize Columns, then Create custom metric. Enter ThruPlays / 3-Second Video Plays and set the format to Percentage.

Keep the hook. Rebuild what comes after it.

AdMakeAI makes new video and static variations from one product photo in minutes, so you can test a new script this week.

30 free creditsNo card~30s per ad