Text overlay checker: how much of your ad is text?
Drop an ad image. See the text share on Meta's 5 x 5 grid.
Sample ad. Click any cell to adjust.
Mostly text16of 25 cells, 64%
More text than image. Cut it to the offer and the logo.
Meta dropped its 20% text rule in 2020. Text-heavy images can still reach fewer people. Meta's guidance
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Questions
Does Facebook still have the 20% text rule?
No. Meta dropped it in 2020, so ads are no longer rejected for text in the image. Meta's photo ad guidance still says: "Too much copy is distracting and can lead to your ad being shown to fewer people."
How does this checker measure text?
It finds the text in your image and lays Meta's 5 x 5 grid over it. Every cell with text counts. The old limit was 5 of 25 cells, which is 20%. Click a cell to correct it.
Is my image uploaded anywhere?
No. It is read in your browser.
Where should the text go instead?
In the primary text and headline. Keep the image to the product, a few words of offer and the logo.