Instagram Reels safe zone: will the app cover your ad?

Drop your ad in. See what Instagram's buttons and caption hide.

Example 1080 x 1920 product ad with the headline in the top band and the price and CTA in the bottom band, both inside Meta's unsafe areas — Same product, two layouts. Pink is where the app sits.

Example 1080 x 1920 product ad with the headline and CTA inside Meta's 950 x 979 safe rectangle and the bottom-right corner clear — Same product, two layouts. Pink is where the app sits.

No file handy? Try a sample

Keep clear on 1080 x 1920Top269 pxBottom672 pxSides65 pxCorner227 x 768 px

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Source: Meta's ad guide|Download the 1080 x 1920 overlay PNG

Other placements: Instagram Story, or TikTok, Shorts, Snapchat and Pinterest in the safe zone checker.

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Questions

What is the Instagram Reels safe zone?

On a 1080 x 1920 Reels ad, keep text and logos 269 px from the top, 672 px from the bottom and 65 px from each side. Leave the bottom-right 227 x 768 block empty. If the ad carries a disclaimer, keep the bottom 768 px free.

Is the Reels safe zone the same as the Story safe zone?

Yes. Meta uses one rule for Stories and Reels on Instagram and Facebook.

Does this apply to Facebook Reels too?

Yes. The same 1080 x 1920 file and the same margins work on both.

What size should an Instagram Reels ad be?

1080 x 1920, a 9:16 frame. For other sizes, use the percentages: 14% top, 35% bottom, 6% each side.

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AdMakeAI makes ad images at 1080 x 1350 and 1080 x 1920 from one product photo.

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