5,272 Black Friday ads are live on Meta right now

From 132 of the 944 brands we track. The typical one says 45% off. Open any ad to remix it for your product.

Updated Nov 10, 11 PM UTC

The newest Black Friday ad from each brand

One ad per brand. Running the most: EcoFlow (321), TentBox (303), Castlery (234). What the best ones do is in our Black Friday Facebook ad examples.

The typical Black Friday ad says 45% off

Half of the 80 brands that put a number in the ad sit between 30% and 56%.

  • Under 30%12 brands

  • 30% to 49%29 brands

  • 50% to 59%20 brands

  • 60% and up19 brands

85 of 127 brands started in the last 14 days

The earliest went live the week of Aug 3.

  1. 2
  2. 3
  3. 3
  4. 1
  5. 3
  6. 2
  7. 2
  8. 3
  9. 5
  10. 5
  11. 6
  12. 29
  13. 60
  14. 3
Brands launching their first Black Friday ad, by week. This week is still filling in.

Make your Black Friday ad from one that's working

Open any ad above and press Remix, or start from a product photo.

Free to startNo card~30s per ad

How we count

An ad counts when its text says Black Friday, Cyber Monday or BFCM. Live means seen running in the last 14 days. Launch weeks count only the 715 brands we watched before August 3. Percent off is worked out per brand, so one big advertiser counts once.

How to cite

AdMakeAI (2026). Black Friday 2026 ads on Meta. 944 brands in the Meta Ad Library, as of November 10, 2026. https://admakeai.com/ad-insights/black-friday-ads