Data note / November 11, 2026
1 in
1.1 millionWe checked 1,125,117 Meta ads. One carries Meta's AI label.
Almost none are labelled. AI ads already run alongside everything else, and Meta's Ad Library doesn't set them apart.
Cite: Source: AdMakeAI, November 11, 2026, https://admakeai.com/ad-insights/ai-label
The breakdown
Month by month in 2026: zero labelled.
By launch month, 2026
By format, all years
1
The one labelled ad: an April 2024 public-health image ad from a Philippine politician's page, which our panel had miscategorised as a brand. See it in the Ad Library
9 of 1,453,687
Every ad we store, from 42,110 pages. All 9 labelled ads are from a politician, a candidate, a government agency or an issue campaign.
885,112 of 885,112
Raw Ad Library records, October 12 to November 11, 2026, with the flag present. A "no" is Meta's answer, not missing data.
What this does and doesn't mean
The label tracks disclosure, not how an ad was made.
It means
- Brand ads almost never carry the Ad Library's AI label.
- The Ad Library can't be used to count ads made with AI.
It doesn't mean
- That few ads are made with AI. The flag records a disclosure, not how an ad was made.
- That brands are skipping a rule. Since January 2024 Meta has required this disclosure in ads about social issues, elections and politics.
- That feeds show no label. We read the Ad Library, not the feed, and can't confirm whether "AI info" labels reach it.
MethodOne Ad Library field, 1,125,117 ads, read through November 11, 2026
- Field
- contains_digital_created_media, the true/false flag the Meta Ad Library returns with each ad for digitally created or altered media. True counts as labelled.
- Panel
- 1,125,117 distinct Ad Library IDs from 1,131 tracked brands: active ecommerce, software and services advertisers, not a random sample.
- Running now
- 182,289 were seen running in the 8 days to November 11, 2026.
- Launched
- June 11, 2018 to November 10, 2026.
- Read
- January 1 to November 11, 2026. 99.6% first read since June 2026.
- Collection
- A third-party Ad Library API, on a rolling schedule. Each ad keeps the value from its last read.
- Raw check
- 885,112 ad records (257,073 distinct ads) kept from October 12 to November 11, 2026: the flag was present on all. Every record with it set was in Meta's political category. Before then we kept only the value.
- Can't see
- How an ad was made, or a label shown in the feed but not in the Ad Library.
Made with AI
AI ads already run alongside everything else.
These three video ads were made in AdMakeAI. Tap one to play it.
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