Top SaaS and software ads brands keep paying for

Real Facebook and Instagram ads from 134 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video Carousel

831 ads match · dynamic and repeat ads included · Hide them

Longest running Newest

831 ads match · dynamic and repeat ads included · Hide them

2.2 yearsRunning

JobSwipe

Screenshot Product demo Statistic

2.2 yearsRunning

JobSwipe

UGC style Product demo Benefit claim

2.1 yearsuntil Aug

Gossip Harbor2 versions

Animation Product showcase Question

2.1 yearsuntil Aug

Gossip Harbor

Animation Product showcase Question

2 yearsRunning

BodyFast Intermittent Fasting App3 versions

UGC style Social proof Social proof

1.8 yearsuntil Jun

BetterMe

UGC style Product showcase

1.8 yearsuntil Jun

BetterMe

UGC style Product showcase Benefit claim

1.8 yearsRunning

Fiitgshop.com

UGC style Sale promo Under 20% off

1.8 yearsRunning

Fiitgshop.com

UGC style Sale promo Benefit claim Under 20% off

1.4 yearsRunning

BodyFast Intermittent Fasting App7 versions

Screenshot Product demo Question

1.3 yearsRunning

Dave Ramsey3 versions

Pro shoot Social proof Benefit claim

1.3 yearsRunning

Dave Ramsey3 versions

Pro shoot Product showcase

1.3 yearsRunning

Omnisend2 versions

1.3 yearsRunning

Omnisend2 versions

Designed graphic Product demo Curiosity gap

1.2 yearsuntil Jun

Remitly

Designed graphic Lifestyle Question

1.2 yearsuntil Jun

Remitly

Designed graphic Listicle Statistic

1.1 yearsRunning

Talkspace

Screenshot Product demo Social proof

1.1 yearsRunning

Talkspace

UGC style Problem and solution

1 yearuntil Aug

Taimi

UGC style Product showcase Question

1 yearuntil Aug

Taimi

UGC style Lifestyle Question

1 yearuntil Jun

Speechify2 versions

UGC style Problem and solution Pain point

1 yearuntil Jul

Speechify

UGC style Product demo Benefit claim

10 monthsuntil Jun

Grammarly

UGC style Product demo Benefit claim

9 monthsuntil Aug

Photoroom9 versions

Pro shoot Product demo Benefit claim

9 monthsuntil Aug

Photoroom8 versions

UGC style Product demo Benefit claim

9 monthsuntil Aug

Cleo

UGC style Social proof Social proof

9 monthsuntil Jun

Grammarly

UGC style Product showcase

9 monthsuntil Aug

Cleo

Screenshot Product demo Social proof Life event

9 monthsuntil Mar

ServiceTitan2 versions

Screenshot Product demo Benefit claim

9 monthsuntil Mar

ServiceTitan

Screenshot Product demo Benefit claim

9 monthsuntil Jun

Coffee Meets Bagel

UGC style Relatable POV

8 monthsuntil Jun

Coffee Meets Bagel

UGC style Social proof

8 monthsRunning

Freedom Debt Relief

Designed graphic Product showcase Bold claim

8 monthsuntil Aug

Pimsleur Language Programs2 versions

UGC style Product demo Benefit claim

8 monthsRunning

Binance3 versions

Pro shoot Lifestyle Question

7 monthsRunning

LendingTree

Pro shoot Product demo Audience callout Life event

7 monthsRunning

Kikoff

UGC style Problem and solution Pain point

7 monthsRunning

Kikoff2 versions

UGC style Testimonial Story opener

7 monthsRunning

Typeform2 versions

Designed graphic Product demo Benefit claim

7 monthsRunning

Typeform2 versions

Text only Social proof Social proof

7 monthsRunning

eharmony

UGC style Problem and solution Story opener Life event

7 monthsRunning

Coin Master

Animation Product demo Holiday or gifting

7 monthsRunning

Coin Master

Animation Sale promo Holiday or gifting

6 monthsuntil Jul

Slotomania - Slot Machines

Designed graphic Skit or meme

6 monthsuntil Jun

Binance

Designed graphic Problem and solution

6 monthsuntil Aug

eharmony

Text only Offer first

6 monthsuntil Jun

Everand

UGC style Problem and solution Story opener

6 monthsRunning

Plum5 versions

UGC style Product demo Benefit claim

What stands out in software ads

Read the software report

Animation ads are 11x as common in software as in other markets.
184 of 1,268 ads/See them
Ads that introduce the product make up 52% of ads that last and 35% of new ads.
270 of 518 ads/See them

When software ads make an offer

Half of new software ads are switched off within 3 weeks.See what is changing

Every SaaS and software advertiser we track

Open a brand to see everything it is running right now, how often it launches, and its longest runners.

Browse the brands

Top ads by industry

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What works in SaaS and software ads

30 free creditsNo card~30s per ad