Top Fintech ads brands keep paying for

Real Facebook and Instagram ads from 25 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video Carousel

149 ads match · dynamic and repeat ads included · Hide them

Longest running Newest

HookBenefit claim Clear all

149 ads match · dynamic and repeat ads included · Hide them

1.3 yearsRunning

Dave Ramsey3 versions

Pro shoot Social proof Benefit claim

1.3 yearsRunning

Dave Ramsey3 versions

Pro shoot Product showcase

11 monthsuntil Jun

Remitly

Designed graphic Product showcase Benefit claim

10 monthsRunning

Brex

Pro shoot Product showcase Benefit claim

10 monthsRunning

Brex

Pro shoot Product showcase Benefit claim

7 monthsRunning

Kikoff

UGC style Product showcase Benefit claim

7 monthsRunning

Empower

Pro shoot Product showcase Benefit claim

6 monthsRunning

Kikoff

Pro shoot Social proof Benefit claim

6 monthsRunning

Plum5 versions

UGC style Product demo Benefit claim

5 monthsRunning

Remitly

Pro shoot Product showcase Benefit claim

5 monthsRunning

Current2 versions

Designed graphic Product showcase Benefit claim

5 monthsRunning

Current2 versions

Designed graphic Social proof Benefit claim

5 monthsRunning

Cleo

UGC style Testimonial Benefit claim

5 monthsRunning

Plum2 versions

Designed graphic Before and after Benefit claim

4 monthsRunning

Wealthsimple

Designed graphic Product showcase Benefit claim

4 monthsRunning

Empower

Pro shoot Benefit claim

3 monthsRunning

Wealthfront

Designed graphic Us vs them Benefit claim 60% off or more

3 monthsRunning

Wealthfront

Designed graphic Us vs them Benefit claim 60% off or more

3 monthsuntil Aug

Cleo

Designed graphic Problem and solution Benefit claim

3 monthsRunning

Varo Bank

Designed graphic Product showcase Benefit claim

3 monthsRunning

Afterpay

Designed graphic Product showcase Benefit claim

3 monthsRunning

Brigit3 versions

UGC style Product showcase Benefit claim

3 monthsRunning

Brigit

UGC style Product showcase Benefit claim

2 monthsRunning

Betterment

Pro shoot Testimonial Benefit claim

2 monthsRunning

Betterment

Pro shoot Testimonial Benefit claim

2 monthsRunning

Albert

Designed graphic Problem and solution Benefit claim

2 monthsRunning

Varo Bank

Designed graphic Product showcase Benefit claim

2 monthsRunning

Afterpay

Designed graphic Product showcase Benefit claim

2 monthsRunning

MoneyLion2 versions

Designed graphic Product showcase Benefit claim

2 monthsuntil Jul

Wealthsimple3 versions

UGC style Product showcase Benefit claim

2 monthsRunning

MoneyLion4 versions

Designed graphic Product showcase Benefit claim

53 daysRunning

Albert

Designed graphic Problem and solution Benefit claim

51 daysRunning

Bluevine3 versions

Designed graphic Problem and solution Benefit claim

51 daysRunning

Bluevine

Designed graphic Problem and solution Benefit claim

49 daysRunning

Affirm2 versions

UGC style Problem and solution Benefit claim Seasonal

44 daysRunning

WorldRemit3 versions

Designed graphic Product showcase Benefit claim

44 daysRunning

WorldRemit3 versions

Designed graphic Product showcase Benefit claim

38 daysRunning

Affirm4 versions

Pro shoot Lifestyle Benefit claim Life event

37 daysRunning

Paysend

UGC style Sale promo Benefit claim

32 daysRunning

Moomoo

Pro shoot Product showcase Benefit claim

18 daysuntil Jul

Klarna

Pro shoot Benefit claim

18 daysuntil Jul

Klarna

Pro shoot Product showcase Benefit claim

8 daysuntil Aug

Stash2 versions

UGC style Product showcase Benefit claim

8 daysuntil Aug

Stash

Screenshot Benefit claim

1.1 yearsRunning

Dave Ramsey2 versions

Designed graphic Benefit claim

6 monthsRunning

Kikoff

Pro shoot Social proof Benefit claim

6 monthsRunning

Brex

Designed graphic Product showcase Benefit claim

6 monthsRunning

Kikoff3 versions

Text only Product showcase Benefit claim

What stands out in Fintech ads

Read the software report

Pay later offers are 7x as common in Fintech as in the rest of software.
117 of 403 ads/See them
The "What it does" angle is 2.5x as common in Fintech as in the rest of software.
113 of 403 ads/See them

When Fintech ads make an offer

Half of new software ads are switched off within 3 weeks.See what is changing

Every Fintech advertiser we track

Open a brand to see everything it is running right now, how often it launches, and its longest runners.

Browse the brands

Top ads by industry

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What works in SaaS and software ads

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