Trust & Will

Trust & Will is running 53 Facebook ads right now.

Nobody funds a losing ad for years, so start with the ones that ran longest and remix the one that fits your product.

new in 30 days: +97
longest run: 13 days
page likes: 15K

See the ads

Updated Nov 3·Meta Ad Library ·Search live

🌿 As a mom, I’ve realized that caring for my family isn’t just about today — it’s also about tomorrow.

Ran 87 days

My family deserves protection.

Ran 71 days

Surprisingly easy.

Ran 71 days

#ad Instead of fearing death, I'd rather prepare for it 🫡 @trustandwill

Ran 71 days

Real ads, real run times

The ads Trust & Will kept paying for.

Ranked by days on air, live and retired. An ad that runs for a year is an ad that keeps making money.

2 monthsuntil Aug

Remix

Got a stack of old paperwork sitting in a drawer?

2 monthsuntil Aug

Remix

#ad Trust & Will has been a resource for us to make sure our wishes are known for our children’s futures. A plan that grows with us so we do not leave behind the burden for our children to navigate what we would have wanted.

2 monthsuntil Aug

Remix

#ad Instead of fearing death, I'd rather prepare for it 🫡 @trustandwill

2 monthsuntil Aug

Remix

Get Your Estate Plan in 30 Mins ⏱️

2 monthsuntil Aug

Remix

🌿 As a mom, I’ve realized that caring for my family isn’t just about today — it’s also about tomorrow.

2 monthsuntil Oct

Remix

Surprisingly easy.

2 monthsuntil Oct

Remix

My family deserves protection.

2 monthsuntil Oct

Remix

#ad Instead of fearing death, I'd rather prepare for it 🫡 @trustandwill

Trust & Will leans on static images.

Format, launch pace and placement across 53 live ads, as of Nov 3.

45%

of live ads are static images

Static image45%24
Video43%23
Dynamic (DCO)11%6

+97

new ads in the last 30 days

Oct 5Nov 3

44 live on Oct 5, 39 on Nov 3.

100%

run on Instagram

Facebook100%39
Instagram100%39
Audience Network33%13
Messenger0%0

Most ads run on several placements at once, so shares add up past 100%.

Every active Trust & Will ad

Newest first, so you see what they're testing now. Open any ad for its copy, landing page and placements.

Showing 20 of 53

2 daysRunning

Remix

Protect What Matters Most

2 daysRunning

Remix

A will still goes through probate.

2 daysRunning

Remix

83% of Americans agree estate planning is important… but only 31% actually have a will. I was one of them—until now. 👀

2 daysRunning

Remix

Name a guardian in minutes.

2 daysRunning

Remix

Keep your home out of probate.

2 daysRunning

Remix

Name a guardian for your kids.

3 daysRunning

Remix

Surprisingly easy.

4 daysRunning

Remix

2 versions

Protect What Matters Most

5 daysRunning

Remix

Some things get put off simply because we don’t know where to start. Creating my estate plan with Trust & Will was easier than I expected: online, from home, with questions that guide you step by step.