e.l.f. Cosmetics

e.l.f. Cosmetics is running 221 Facebook ads right now.

Nobody funds a losing ad for years, so start with the ones that ran longest and remix the one that fits your product.

new in 30 days: +145
longest run: 4 months
page likes: 2.6M

See the ads

Updated Oct 25·Meta Ad Library ·Search live

Even more lip oil to love

Ran 109 days

clarify the situation.

Ran 109 days

clarify the situation.

Ran 109 days

Even more lip oil to love

Ran 109 days

Each of these ran 100+ days

The ads e.l.f. Cosmetics kept paying for.

Ranked by days on air, live and retired. An ad that runs for a year is an ad that keeps making money.

3 monthsRunning

Remix

new! Save Your e.l.f. Hypochlorous Mist stressed skin’s mist-have

3 monthsuntil Sep

Remix

get on the cream team.

3 monthsRunning

Remix

new to the soft glam fam! soft glam cream blush + bronzer. only $9 each!

3 monthsuntil Oct

Remix

2 versions

new! Save Your e.l.f. Hypochlorous Mist stressed skin’s mist-have

3 monthsuntil Aug 2025

Remix

Even more lip oil to love

3 monthsuntil Aug 2025

Remix

clarify the situation.

3 monthsuntil Aug 2025

Remix

clarify the situation.

3 monthsuntil Aug 2025

Remix

10 versions

Even more lip oil to love

e.l.f. Cosmetics leans on video.

Format, launch pace and placement across 221 live ads, as of Oct 25.

60%

of live ads are video

Video60%133
Dynamic (DCO)25%55
Static image14%31
Carousel1%2

+145

new ads in the last 30 days

Sep 26Oct 25

188 live on Sep 26, 221 on Oct 25.

100%

run on Instagram

Instagram100%221
Facebook95%211
Audience Network36%80
Messenger6%13

Most ads run on several placements at once, so shares add up past 100%.

Every active e.l.f. Cosmetics ad

Newest first, so you see what they're testing now. Open any ad for its copy, landing page and placements.

Showing 20 of 221

1 dayRunning

Remix

NIEUW!

2 daysRunning

Remix

Putting the e.l.f. Power Grip Primer vs. Power Grip Primer + 4% Niacinamide to the test

2 daysRunning

Remix

If my makeup can survive a full day at the gym, it can survive pretty much anything 🤭

2 daysRunning

Remix

we're sheer 4 NEW shades.

3 daysRunning

Remix

3 versions

e.l.f.ing magical.

3 daysRunning

Remix

2 versions

e.l.f.ing magical.

3 daysRunning

Remix

SKIN E.L.F.MERGENCY

3 daysRunning

Remix

SKIN E.L.F.MERGENCY

3 daysRunning

Remix

SKIN E.L.F.MERGENCY

3 daysRunning

Remix

Zwei Arten von Besties – aber mit ein bisschen e.l.f. Magic ✨ und den neuen Soft Glam Blush & Bronzer Sticks schaffen wir es sogar beide pünktlich aus dem Haus … zumindest fast! 👀🫶🏽@elfcosmetics #elfcosmetics #eyeslipsface #elfingamazing #vegan #crueltyfree