Betterment

Betterment

Fintech

Betterment is running 120 Facebook ads right now.

Nobody funds a losing ad for years, so start with the ones that ran longest and remix the one that fits your product.

new in 30 days
+28
longest run
2 months
page likes
52K

Updated Oct 25·Meta Ad Library ·Search live

The ads Betterment kept paying for.

Ranked by days on air, live and retired. An ad that runs for a year is an ad that keeps making money.

3 monthsuntil Sep

Remix

3 versions

Start saving more

3 monthsuntil Sep

Remix

3 versions

Start saving more

3 monthsuntil Sep

Remix

3 versions

Invest like a tax pro

3 monthsuntil Sep

Remix

3 versions

Expert-built portfolios

3 monthsuntil Sep

Remix

Expert-built portfolios

3 monthsuntil Sep

Remix

3 versions

Invest like a tax pro

3 monthsuntil Oct

Remix

Invest with confidence

3 monthsuntil Oct

Remix

Invest with confidence

Betterment leans on dynamic creative.

Format, launch pace and placement across 120 live ads, as of Oct 25.

51%

of live ads are dynamic creative

  • Dynamic (DCO)51%61
  • Static image38%46
  • Video11%13

+28

new ads in the last 30 days

Sep 26Oct 25

133 live on Sep 26, 120 on Oct 25.

100%

run on Instagram

  • Facebook100%120
  • Instagram100%120
  • Messenger78%94
  • Audience Network0%0

Most ads run on several placements at once, so shares add up past 100%.

Every active Betterment ad

Newest first, so you see what they're testing now. Open any ad for its copy, landing page and placements.

Showing 20 of 120

2 daysRunning

Remix

3 versions

Start saving more

2 daysRunning

Remix

Start investing today

2 daysRunning

Remix

Expert-built portfolios

2 daysRunning

Remix

3 versions

Start saving more

2 daysRunning

Remix

3 versions

Start investing today

3 daysRunning

Remix

3 versions

Start investing today

3 daysRunning

Remix

Rollovers made easy

3 daysRunning

Remix

3 versions

Start saving more

5 daysRunning

Remix

Expert-built portfolios

5 daysRunning

Remix

Expert-built portfolios

10 daysRunning

Remix

Invest on autopilot

11 daysRunning

Remix

Earn more with high-yield cash

5 daysRunning

Remix

Join Betterment, earn rewards

15 daysRunning

Remix

Earn more with high-yield cash

15 daysRunning

Remix

Lock in a 4.25% (variable) APY

15 daysRunning

Remix

2 versions

Earn more with high-yield cash

16 daysRunning

Remix

Teach your old 401(k) new tricks

16 daysRunning

Remix

Investing made easy

16 daysRunning

Remix

3 versions

Savings made easy

9 daysRunning

Remix

Join Betterment, earn rewards

Make an ad like these in one click

Pick any of Betterment's ads, swap in your own product, and Agent Flow builds the remix for you.

30 free creditsNo card~30s per ad

Questions about Betterment's ads