---
title: "Instagram Ad Character Counter: Caption, Headline, Reels | AdMakeAI"
description: "Free Instagram ad character counter. About 125 caption characters show before more, out of 2,200. Paste your copy and see the cut on a live preview, plus the Reels and Stories limits."
url: "https://admakeai.com/free-tools/instagram-ad-character-counter"
author: "AdMakeAI"
---

# Instagram ad character counter: see what shows before more.

Paste your copy. Watch the cut move on a live preview.

Caption170 / 125, max 2,200

Waterproof deck jackets cut for real weather. Taped seams, a storm hood that stays put in a gale, and a two year repair promise on every jacket. Free returns for 60 days.

45 hidden behind more

Headline21 / 40

Fits

## Does it fit every Instagram placement?

Swipe sideways to see every column

| Placement                                                                           | Captionpast this, more | Headlinepast this, may be cut |
| ----------------------------------------------------------------------------------- | ---------------------- | ----------------------------- |
| [Feed](https://www.facebook.com/business/ads-guide/update/image/instagram-feed)     | 170 / 125 (+45)        | 21 / 40                       |
| [Stories](https://www.facebook.com/business/ads-guide/update/image/instagram-story) | 170 / 125 (+45)        | \-                            |
| [Reels](https://www.facebook.com/business/ads-guide/update/image/instagram-reels)   | 170 / 44 (+126)        | \-                            |

Limits from [Meta Ads Guide](https://www.facebook.com/business/ads-guide/update/image). Runs in your browser.

Instagram feed 4:5 preview

N

northseasupply

Sponsored

Shop now

342 likes

northseasupply Waterproof deck jackets cut for real weather. Taped seams, a storm hood that stays put in a gale, and a two year repair… more

Copy sorted. AdMakeAI makes the image to go with it from one product photo. [Try it free](https://admakeai.com/register)

Made with AdMakeAI

## One product photo in. A batch of ads out.

Pick an ad that is already running, add your product photo, and get your own version in about 30 seconds.

[Make my first ad](https://admakeai.com/register)
- 30 free credits
- No card

## Questions

How many characters before Instagram cuts the caption?

About 125\. The rest sits behind more, and the field holds 2,200\. Put the offer in the first line.

What is the Instagram Reels ad text limit?

Meta recommends 44 characters of primary text for Reels, and 125 for Feed and Stories.

What is the Instagram ad headline limit?

40 characters on Instagram Feed. Meta lists no headline length for Stories or Reels.

Do hashtags count toward the limit?

Yes. Hashtags, emojis, spaces and line breaks all count toward the 2,200.

[Every platform: ad character counter](https://admakeai.com/free-tools/ad-character-counter)[Meta ad policy checker](https://admakeai.com/free-tools/meta-ad-policy-checker)[Instagram ad mockup generator](https://admakeai.com/free-tools/instagram-ad-mockup-generator)[Ad copy generator](https://admakeai.com/free-tools/ad-copy-generator)

## Copy fits. Now make the ad.

Turn one product photo into ad images for Feed, Stories and Reels.

[Start free](https://admakeai.com/register)

30 free creditsNo card\~30s per ad