---
title: "Hook Rate Calculator: Is Your First 3 Seconds Working? | AdMakeAI"
description: "Free hook rate calculator. Paste impressions and 3-second video plays from Ads Manager to see your hook rate, a grade, and what to fix."
url: "https://admakeai.com/free-tools/hook-rate-calculator"
author: "AdMakeAI"
---

# Hook rate calculator: is your first 3 seconds working?

Paste two numbers from Ads Manager. See your hook rate and what to fix.

Impressions 

Impressions, not reach.

3-second plays 

ThruPlays (optional)

Watched 15 seconds, or to the end.

Saw it

100,000 impressions

Stopped

18,000 3-second plays

Hook rateWeak

18.0%

Stayed

9,500 ThruPlays

Hold rateStrong

52.8%

Your first frame is the bottleneck, not your script. Make new hooks and keep the body.

Hook rate 18.0%, Weak. Hold rate 52.8%, Strong.

Graded on Meta's 3-second basis. Runs in your browser.

Need new first frames? AdMakeAI makes video and static variations from one product photo. [Try it free](https://admakeai.com/register)

## What counts as a good hook rate

- Under 20%: weak
- 20 to 25%: below average
- 25 to 30%: average
- 30% and up: strong

Bands from published Meta and TikTok benchmarks. Sources in the [hook rate guide](https://admakeai.com/blog/hook-rate).

## Oh, and we do video too.

- UGC videos
- Cinematic showcase
- Abstract animations
- Meme videos
- and more

[Make a video ad](https://admakeai.com/register)[See how video works](https://admakeai.com/tools/video-agent-flow)

Hover a phone to play

## Questions

What is a good hook rate?

On Meta, about 25% is average, 30% and up is strong, and 40% and up is elite. Under 20% means people scroll past the first frame. TikTok counts 2-second views, so its rates read higher for the same video.

How do I calculate hook rate?

Divide 3-second video plays by impressions and multiply by 100\. 18,000 plays on 100,000 impressions is an 18% hook rate. Use impressions, not reach.

How do I add hook rate as a column in Meta Ads Manager?

Open Columns, Customize Columns, then Create custom metric. Enter 3-Second Video Plays / Impressions and set the format to Percentage. Don't multiply by 100; the format already does.

Is hook rate the same as thumbstop rate?

Yes. Same formula, older name.

[Hook rate: the full guide](https://admakeai.com/blog/hook-rate)[Thumbstop rate calculator](https://admakeai.com/free-tools/thumbstop-rate-calculator)[Hold rate calculator](https://admakeai.com/free-tools/hold-rate-calculator)[Conversion rate calculator](https://admakeai.com/free-tools/conversion-rate-calculator)

## A weak hook needs ten new first frames, not one.

AdMakeAI turns one product photo into a batch of static and video ad variations in minutes, so you test openers instead of polishing one.

[Start free](https://admakeai.com/register)

30 free creditsNo card\~30s per ad