---
title: "Hold Rate Calculator: Do Viewers Stay After the Hook? | AdMakeAI"
description: "Free hold rate calculator for video ads. Hold rate is ThruPlays divided by 3-second video plays. See how many viewers you keep and whether the hook or the script needs work."
url: "https://admakeai.com/free-tools/hold-rate-calculator"
author: "AdMakeAI"
---

# Hold rate calculator: do viewers stay after the hook?

Paste ThruPlays and 3-second plays. See how many viewers you keep.

3-second plays 

ThruPlays 

Watched 15 seconds, or to the end.

Impressions (optional)

Impressions, not reach.

Saw it

100,000 impressions

Stopped

34,000 3-second plays

Hook rateStrong

34.0%

Stayed

8,500 ThruPlays

Hold rateWeak

25.0%

Strong hook, weak body. Keep the first 3 seconds and rewrite everything after them.

Hook rate 34.0%, Strong. Hold rate 25.0%, Weak.

Graded on Meta's 3-second basis. Runs in your browser.

Need new first frames? AdMakeAI makes video and static variations from one product photo. [Try it free](https://admakeai.com/register)

## What counts as a good hold rate

- Under 30%: weak
- 30 to 40%: below average
- 40 to 50%: average
- 50% and up: strong

Bands from published Meta benchmarks. Sources in the [hook rate guide](https://admakeai.com/blog/hook-rate).

## Oh, and we do video too.

- UGC videos
- Cinematic showcase
- Abstract animations
- Meme videos
- and more

[Make a video ad](https://admakeai.com/register)[See how video works](https://admakeai.com/tools/video-agent-flow)

Hover a phone to play

## Questions

What is a good hold rate?

Measured as ThruPlays divided by 3-second plays, 40 to 50% is average and 50% and up is strong. Under 30% is weak.

How is hold rate calculated?

ThruPlays divided by 3-second video plays, times 100\. A ThruPlay is a play to at least 15 seconds, or to the end for shorter videos. So hold rate is the share of people your hook stopped who kept watching.

What does a high hook rate and a low hold rate mean?

The opener promises more than the video delivers, so people stop and then leave. Keep the first 3 seconds and rewrite seconds 3 to 15.

How do I add hold rate to Ads Manager?

Open Columns, Customize Columns, then Create custom metric. Enter ThruPlays / 3-Second Video Plays and set the format to Percentage.

[Hook rate calculator](https://admakeai.com/free-tools/hook-rate-calculator)[Thumbstop rate calculator](https://admakeai.com/free-tools/thumbstop-rate-calculator)[Hook rate: the full guide](https://admakeai.com/blog/hook-rate)[Conversion rate calculator](https://admakeai.com/free-tools/conversion-rate-calculator)

## Keep the hook. Rebuild what comes after it.

AdMakeAI makes new video and static variations from one product photo in minutes, so you can test a new script this week.

[Start free](https://admakeai.com/register)

30 free creditsNo card\~30s per ad