---
title: "Google Ads Character Counter: RSA Headlines (30) and Descriptions (90) | AdMakeAI"
description: "Free Google Ads character counter for responsive search ads. Headlines 30 characters, descriptions 90, paths 15. Paste all 15 headlines at once and see which run long."
url: "https://admakeai.com/free-tools/google-ads-character-counter"
author: "AdMakeAI"
---

# Google Ads character counter: check every headline at once.

Paste headlines one per line. Long ones turn red.

Headlines4 of 15, 30 max

Waterproof Deck Jackets Taped Seams, Storm Hood Free Returns for 60 Days Two Year Repair Promise on Every Jacket
1. Waterproof Deck Jackets23 / 30
2. Taped Seams, Storm Hood23 / 30
3. Free Returns for 60 Days24 / 30
4. Two Year Repair Promise on Every Jacket39 / 30 (+9)

Descriptions2 of 4, 90 max

Jackets cut for real weather. Taped seams and a storm hood that stays put in a gale. Free returns for 60 days and a two year repair promise on every jacket we have ever sold.
1. Jackets cut for real weather. Taped seams and a storm hood that stays put in a gale.84 / 90
2. Free returns for 60 days and a two year repair promise on every jacket we have ever sold.89 / 90

Path 17 / 15

Fits

Path 210 / 15

Fits

Limits from [Google Ads Help](https://support.google.com/google-ads/answer/7684791). Chinese, Japanese and Korean count double. Runs in your browser.

Copy sorted. AdMakeAI makes the image to go with it from one product photo. [Try it free](https://admakeai.com/register)

Made with AdMakeAI

## One product photo in. A batch of ads out.

Pick an ad that is already running, add your product photo, and get your own version in about 30 seconds.

[Make my first ad](https://admakeai.com/register)
- 30 free credits
- No card

## Questions

What are the Google Ads character limits?

30 characters per headline, 90 per description and 15 per display path. A responsive search ad takes up to 15 headlines and 4 descriptions.

Do Chinese, Japanese and Korean characters count double?

Yes. Google counts each one as two, so a 30 character headline holds 15\. The counter does the same.

Do spaces count?

Yes. Spaces and punctuation count toward every limit.

[Every platform: ad character counter](https://admakeai.com/free-tools/ad-character-counter)[Ad copy generator](https://admakeai.com/free-tools/ad-copy-generator)[Conversion rate calculator](https://admakeai.com/free-tools/conversion-rate-calculator)

## Copy fits. Now make the ad.

Turn one product photo into ad images for Feed, Stories and Reels.

[Start free](https://admakeai.com/register)

30 free creditsNo card\~30s per ad