--- title: "Facebook Ad Character Counter: Primary Text, Headline, See More | AdMakeAI" description: "Free Facebook ad character counter. About 125 characters of primary text show before See more. Paste your copy and see the cut on a live ad preview, plus every placement's limit." url: "https://admakeai.com/free-tools/facebook-ad-character-counter" author: "AdMakeAI" --- # Facebook ad character counter: see what shows before See more. Paste your copy. Watch the cut move on a live preview. Primary text170 / 125 Waterproof deck jackets cut for real weather. Taped seams, a storm hood that stays put in a gale, and a two year repair promise on every jacket. Free returns for 60 days. 45 hidden behind See more Headline21 / 27, max 40 Fits Description19 / 30 Fits ## Does it fit every Facebook placement? Swipe sideways to see every column | Placement | Primary textpast this, See more | Headlinepast this, may be cut | Descriptionpast this, may be cut | | --------------------------------------------------------------------------------------------------- | ------------------------------- | ----------------------------- | -------------------------------- | | [Feed](https://www.facebook.com/business/ads-guide/update/image/facebook-feed) | 170 / 150 (+20) | 21 / 27 | \- | | [Stories](https://www.facebook.com/business/ads-guide/update/image/facebook-story) | 170 / 125 (+45) | 21 / 40 | \- | | [Marketplace](https://www.facebook.com/business/ads-guide/update/image/facebook-marketplace) | 170 / 125 (+45) | 21 / 40 | 19 / 30 | | [Search Results](https://www.facebook.com/business/ads-guide/update/image/facebook-search) | 170 / 125 (+45) | 21 / 40 | 19 / 30 | | [Right Column](https://www.facebook.com/business/ads-guide/update/image/facebook-right-hand-column) | \- | 21 / 40 | \- | Limits from [Meta Ads Guide](https://www.facebook.com/business/ads-guide/update/image). Runs in your browser. Facebook feed mobile preview N Northsea Supply Sponsored Waterproof deck jackets cut for real weather. Taped seams, a storm hood that stays put in a gale, and a two year repair… See more northseasupply.com Built for wet weather Shop now 34218 comments Copy sorted. AdMakeAI makes the image to go with it from one product photo. [Try it free](https://admakeai.com/register) Made with AdMakeAI ## One product photo in. A batch of ads out. Pick an ad that is already running, add your product photo, and get your own version in about 30 seconds. [Make my first ad](https://admakeai.com/register) - 30 free credits - No card ## Questions How many characters show before See more on Facebook? About 125 in the feed. Facebook cuts by line, not by count, so the exact spot moves with your words. What is the Facebook ad headline character limit? Meta recommends 27 characters for Feed and 40 for Stories, Marketplace, Search and the right column. Past 27, a headline can get cut on smaller screens. What is the Facebook ad description limit? 30 characters, on Marketplace and Search results. Many placements hide the description, so keep the offer in the primary text. Do emojis and line breaks count? Emojis count, usually as one character each. Line breaks pull the See more cut earlier, because Facebook folds by line. [Every platform: ad character counter](https://admakeai.com/free-tools/ad-character-counter)[Meta ad policy checker](https://admakeai.com/free-tools/meta-ad-policy-checker)[Facebook ad mockup generator](https://admakeai.com/free-tools/facebook-ad-mockup-generator)[Ad copy generator](https://admakeai.com/free-tools/ad-copy-generator) ## Copy fits. Now make the ad. Turn one product photo into ad images for Feed, Stories and Reels. [Start free](https://admakeai.com/register) 30 free creditsNo card\~30s per ad