--- title: "Ad Character Counter for Facebook, Instagram, TikTok, LinkedIn and Google | AdMakeAI" description: "Free ad character counter. Paste your copy and see where Facebook, Instagram, TikTok, LinkedIn and Google cut it, on a live ad preview." url: "https://admakeai.com/free-tools/ad-character-counter" author: "AdMakeAI" --- # Ad character counter: see where each platform cuts your copy. Paste your copy. Watch the cut move on a live preview. FacebookInstagramTikTokLinkedInGoogle Ads Primary text170 / 125 Waterproof deck jackets cut for real weather. Taped seams, a storm hood that stays put in a gale, and a two year repair promise on every jacket. Free returns for 60 days. 45 hidden behind See more Headline21 / 27, max 40 Fits Description19 / 30 Fits ## Does it fit every Facebook placement? Swipe sideways to see every column | Placement | Primary textpast this, See more | Headlinepast this, may be cut | Descriptionpast this, may be cut | | --------------------------------------------------------------------------------------------------- | ------------------------------- | ----------------------------- | -------------------------------- | | [Feed](https://www.facebook.com/business/ads-guide/update/image/facebook-feed) | 170 / 150 (+20) | 21 / 27 | \- | | [Stories](https://www.facebook.com/business/ads-guide/update/image/facebook-story) | 170 / 125 (+45) | 21 / 40 | \- | | [Marketplace](https://www.facebook.com/business/ads-guide/update/image/facebook-marketplace) | 170 / 125 (+45) | 21 / 40 | 19 / 30 | | [Search Results](https://www.facebook.com/business/ads-guide/update/image/facebook-search) | 170 / 125 (+45) | 21 / 40 | 19 / 30 | | [Right Column](https://www.facebook.com/business/ads-guide/update/image/facebook-right-hand-column) | \- | 21 / 40 | \- | Limits from [Meta Ads Guide](https://www.facebook.com/business/ads-guide/update/image). Runs in your browser. Facebook feed mobile preview N Northsea Supply Sponsored Waterproof deck jackets cut for real weather. Taped seams, a storm hood that stays put in a gale, and a two year repair… See more northseasupply.com Built for wet weather Shop now 34218 comments Copy sorted. AdMakeAI makes the image to go with it from one product photo. [Try it free](https://admakeai.com/register) Made with AdMakeAI ## One product photo in. A batch of ads out. Pick an ad that is already running, add your product photo, and get your own version in about 30 seconds. [Make my first ad](https://admakeai.com/register) - 30 free credits - No card ## Questions How long should ad copy be? About 125 characters on Facebook and Instagram, 100 on TikTok, 150 on LinkedIn. The rest sits behind See more. Do emojis, spaces and line breaks count? Yes. Every character counts, and an emoji usually counts as one. On Facebook, line breaks also pull the See more cut earlier. Why do Google and TikTok count some characters twice? Google counts each Chinese, Japanese or Korean character as two. TikTok gives account names 20 characters, or 10 in those scripts. The counter matches both. [Facebook ad character counter](https://admakeai.com/free-tools/facebook-ad-character-counter)[Instagram ad character counter](https://admakeai.com/free-tools/instagram-ad-character-counter)[TikTok ad character counter](https://admakeai.com/free-tools/tiktok-ad-character-counter)[LinkedIn ad character counter](https://admakeai.com/free-tools/linkedin-ad-character-counter)[Google Ads character counter](https://admakeai.com/free-tools/google-ads-character-counter)[Meta ad policy checker](https://admakeai.com/free-tools/meta-ad-policy-checker)[Ad copy generator](https://admakeai.com/free-tools/ad-copy-generator)[Ad mockup generator](https://admakeai.com/free-tools/ad-mockup-generator) ## Copy fits. Now make the ad. Turn one product photo into ad images for Feed, Stories and Reels. [Start free](https://admakeai.com/register) 30 free creditsNo card\~30s per ad